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Return-Path: <bounce-i6h3-1821770695256835954@mlsend.com> Delivered-To: elvis@ebaarchitects.org Received: from server237.web-hosting.com by server237.web-hosting.com with LMTP id uHoTGT1IlmEplygA7Ypugw (envelope-from <bounce-i6h3-1821770695256835954@mlsend.com>) for <elvis@ebaarchitects.org>; Thu, 18 Nov 2021 07:34:05 -0500 Return-path: <bounce-i6h3-1821770695256835954@mlsend.com> Envelope-to: elvis@ebaarchitects.org Delivery-date: Thu, 18 Nov 2021 07:34:05 -0500 Received: from mail172.on.mlsend.com ([185.249.220.172]:22329) by server237.web-hosting.com with esmtps (TLS1.2) tls TLS_ECDHE_RSA_WITH_AES_256_GCM_SHA384 (Exim 4.94.2) (envelope-from <bounce-i6h3-1821770695256835954@mlsend.com>) id 1mngc2-00BT7f-9Z for elvis@ebaarchitects.org; Thu, 18 Nov 2021 07:34:05 -0500 Received: from (127.0.0.1) (using TLSv1.3 with cipher TLS_AES_256_GCM_SHA384 (256/256 bits) key-exchange ECDHE (P-256) server-signature RSA-PSS (2048 bits) client-signature RSA-PSS (2048 bits)) (Client CN "on.mlsend.com", Issuer "on.mlsend.com" (verified OK)) by mail172.on.mlsend.com (Postfix) with ESMTPS id 5B0175E4109 for <elvis@ebaarchitects.org>; Thu, 18 Nov 2021 12:33:10 +0000 (UTC) DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mailerlite.com; s=ml; t=1637238790; bh=dK4ejNPUE2x5x4+lJS4YC3a6lhK1e6Fhqg3L5vQR4wA=; h=Date:To:From:Subject; b=TpQHZ7NAj5ztGY2N3c/sfMhFJ6SJOPr63ZyOCAnIBgvBx4UIKlup9/MZ6nelPBe+7 jIbDoOxCtAtdlE81ncdqGEZZoOMOYIh79cB/m2Zxa1kosvy0IFdi/RkeBbuZqbbGpx GIVaT6u9n3gelqn/Xxf5/qRsFCwhHW+9ZqI03LMQ= DKIM-Signature: v=1; a=rsa-sha256; c=relaxed/relaxed; d=mlsend.com; s=ml; t=1637238790; bh=dK4ejNPUE2x5x4+lJS4YC3a6lhK1e6Fhqg3L5vQR4wA=; h=Date:To:From:Reply-To:Subject:Message-ID:List-Unsubscribe: MIME-Version:Content-Type; b=xjm6G9bmNs0W8yNg+xbARHLANuCmg0d33kMISsw1agWqg7oHhwkOuhiauYt01Ldtj a7aMYYCLMxMtil6GKzRekYWv3W2S0GCKJVeEPki2xOwRU0t9rwNleauWKVGw1v6oW4 P5mqhkfmAoKIMex4TeJ4qL0CUUvPy5awidRQA+YM= Received: from (127.0.0.1) by mail172.on.mlsend.com (Postfix) with ESMTP id 4DB475E6D46 for <elvis@ebaarchitects.org>; Thu, 18 Nov 2021 12:33:10 +0000 (UTC) Date: Thu, 18 Nov 2021 14:33:10 +0200 To: elvis@ebaarchitects.org From: MailerLite <info@mailerlite.com> Reply-To: MailerLite <info@mailerlite.com> Subject: What you need to know about email bounce rates Message-ID: <8fb0a98010b828edbd24c298cee73d24@mlsend.com> X-Mailer-SubscriberID: 1821770695256835954;i6h3;RlOmwnxCO0Xsb9PrDcvRBgW4HWq3nIZz X-Mailru-Msgtype: RlOmwnxCO0Xsb9PrDcvRBgW4HWq3nIZz Precedence: bulk Feedback-ID: t3e5k1:RlOmwnxCO0Xsb9PrDcvRBgW4HWq3nIZz:1113849312661577878:MailerLite List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <mailto:unsubscribe-1821770695256835954-i6h3-RlOmwnxCO0Xsb9PrDcvRBgW4HWq3nIZz@mlsend.com?body=unsubscribe>, <https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9Nzk4NTkwNzYyJmQ9cDh0MW01ag==.-MTzkpepUEa8huUqMHhRvQMpaby-fncxo2aeBA8zRuU> MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="b1_8fb0a98010b828edbd24c298cee73d24" X-Spam-Status: No, score=0.2 X-Spam-Score: 2 X-Spam-Bar: / X-Ham-Report: Spam detection software, running on the system "server237.web-hosting.com", has NOT identified this incoming email as spam. The original message has been attached to this so you can view it or label similar future email. If you have any questions, see root\@localhost for details. Content preview: Hello, You have received a newsletter from MailerLite. However, your email software can't display HTML emails. You can view the newsletter by clicking here: Content analysis details: (0.2 points, 5.0 required) pts rule name description ---- ---------------------- -------------------------------------------------- 0.0 URIBL_BLOCKED ADMINISTRATOR NOTICE: The query to URIBL was blocked. See http://wiki.apache.org/spamassassin/DnsBlocklists#dnsbl-block for more information. [URIs: mailerlite.com] 0.2 HEADER_FROM_DIFFERENT_DOMAINS From and EnvelopeFrom 2nd level mail domains are different -0.0 SPF_PASS SPF: sender matches SPF record 0.0 HTML_MESSAGE BODY: HTML included in message 0.1 MIME_HTML_MOSTLY BODY: Multipart message mostly text/html MIME 0.0 HTML_FONT_LOW_CONTRAST BODY: HTML font color similar or identical to background -0.1 DKIM_VALID Message has at least one valid DKIM or DK signature -0.1 DKIM_VALID_EF Message has a valid DKIM or DK signature from envelope-from domain 0.1 DKIM_SIGNED Message has a DKIM or DK signature, not necessarily valid -0.1 DKIM_VALID_AU Message has a valid DKIM or DK signature from author's domain 0.0 UNPARSEABLE_RELAY Informational: message has unparseable relay lines X-Spam-Flag: NO --b1_8fb0a98010b828edbd24c298cee73d24 Content-Type: text/plain; charset="utf-8" Content-Transfer-Encoding: quoted-printable Hello, You have received a newsletter from MailerLite. However, your email software can't display HTML emails. You can view the = newsletter by clicking here: https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlP= Tg2ODIxNzIwJmI9Nzk4NTkwNzU2JmQ9eDdlMXA5aQ=3D=3D.PAkwhTE8jdxi5nNZUlokSIMfQ= ZN37du3GwWaSmEHmEQ You're receiving this newsletter because you have shown interest in Maile= rLite. Not interested anymore? 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min-width: 640px;" c= lass=3D"mobileHide"> <tr> <td align=3D"center"> <table cellpadding=3D"0" cellspacing=3D"0" border=3D= "0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 640p= x;" class=3D"mlContentTable"> <tr> <td colspan=3D"2" height=3D"20"></td> </tr> <tr> <td style=3D"font-family: 'Poppins', sans-serif= ; font-size:0px;color:#ffffff;line-height:0px;max-height:0px;max-width:0p= x;opacity:0;overflow:hidden;mso-hide:all;"> <div style=3D"display:none;font-size:0px;colo= r:#ffffff;line-height:0px;max-height:0px;max-width:0px;opacity:0;overflow= :hidden;mso-hide:all;">Plus, 9 steps to avoid spam filters.</div> </td> <td align=3D"right" style=3D"font-family: 'Popp= ins', sans-serif; color: #7f8c8d; font-size: 12px; line-height: 18px;"> <a style=3D"color: #7f8c8d;" href=3D"https://= click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxN= zIwJmI9Nzk4NTcwNDM0JmQ9djBpN24zZw=3D=3D.Vf7iHjHdi03WTyZNWtQf8iVH_Hk462Fn7= gcaJqou8I8" data-link-id=3D"798570434" target=3D"_blank">View in browser<= /a> </td> </tr> <tr> <td colspan=3D"2" height=3D"20"></td> </tr> </table> </td> </tr> </table> <table align=3D"center" border=3D"0" cellpadding=3D"0" ce= llspacing=3D"0" class=3D"mlContentTable" width=3D"100%"> <tr> <td> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"center"> <a href=3D"https://click.ml= send.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9N= zk4NTcwNDM3JmQ9bDd1NWMzbw=3D=3D.Hy2XYlpZMbkewgZ1PWpkOfyi26TGONSmWj3g0Qrwu= gg" data-link-id=3D"798570437" target=3D"_blank"> <img src=3D"https://bucket.mlcdn.com/a/0/227/images/8467c8cc775919e82cc52= c384085c0f8f5617656.png" id=3D"logoBlock-4" border=3D"0" alt=3D"MailerLit= e logo" width=3D"120" style=3D"display: block;"> </a> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"30" class=3D"spacingH= eight-30" style=3D"line-height: 30px; min-height: 30px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"center" class=3D= "bodyTitle" style=3D"font-family: 'Poppins', sans-serif; font-size: 36px;= font-weight: 700; line-height: 125%; color: #111111; text-transform: non= e; font-style: normal; text-decoration: none; text-align: center;"> <a href=3D"https://click.ml= send.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9N= zk4NTcwNDQwJmQ9cTNyNXM4cw=3D=3D.nou3eu0ytZCZV2OZTrEHdURMewoU1t5ArQfN0cy6P= RA" data-link-id=3D"798570440" style=3D"text-decoration: none; color: #11= 1111; text-transform: none; font-style: normal; text-decoration: none;" t= arget=3D"_blank">Your guide to understanding email bounce rates</a> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td class=3D"bodyTitle" id=3D= "bodyText-8" style=3D"font-family: 'Poppins', sans-serif; font-size: 14px= ; line-height: 150%; color: #111111;"> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Hey MailerLiters, </p> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Have you ever noticed subscrib= ers disappearing without any apparent reason? =F0=9F=A7=90 Sometimes the = sneaky culprit is your email bounces! </p> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Email bounce rate is important= =E2=80=94if it gets too high, it will affect your deliverability. </p> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Understanding bounce rates and= how they work will help you to optimize your campaigns. Are you ready to= minimize bounces and hit the largest percentage of inboxes? </p> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;"><strong>Jump into our guide to= learn:</strong><br></p> <ul style=3D"margin-top: 0p= x; margin-bottom: 10px;"> <li style=3D"margin-top: = 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px= ; line-height: 150%;">Average bounce rate per industry</p></li> <li style=3D"margin-top: = 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px= ; line-height: 150%;">The deal with soft and hard bounce rates</p></li> <li style=3D"margin-top: = 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px= ; line-height: 150%;">How to improve bounce rates</p></li> </ul> <p style=3D"margin-top: 0px= ; margin-bottom: 0px; line-height: 150%;">And a whole lot more.<br></p> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"30" class=3D"spacingH= eight-30" style=3D"line-height: 30px; min-height: 30px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%" style=3D"width: 100%; min-width: 100%;"> <tr> <td align=3D"center"> <table role=3D"presentation= " border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D= "width: 100%; min-width: 100%;"> <tr> <td align=3D"center" cl= ass=3D"mlContentButton" style=3D"font-family: 'Poppins', sans-serif;"> <!--[if mso]> <v:roundrect xmlns:= v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:= office:word" href=3D"https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2= ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9Nzk4NTcwNDQ2JmQ9ZjV2OWo2ag=3D=3D.pokV= tXV8IpHAGVEzyku2XnzEDSTYze5fL8dc9c4MJOE" data-link-id=3D"798570446" style= =3D"height:50px;v-text-anchor:middle;width:229px;" arcsize=3D"6%" stroke=3D= "f" fillcolor=3D"#409cff"> <w:anchorlock/> <center> <![endif]--> <a class=3D"mlCon= tentButton" href=3D"https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2O= DM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9Nzk4NTcwNDUyJmQ9ejNyNnIxeQ=3D=3D.F1C3r= Vs1lMJsGv8SbFSqzG4GjfFIaK1p9STz73EFG6E" data-link-id=3D"798570452" style=3D= "font-family: 'Poppins', sans-serif; background-color: #409cff; border-ra= dius: 3px; color: #ffffff; display: inline-block; font-size: 14px; font-w= eight: 400; line-height: 20px; padding: 15px 0 15px 0; text-align: center= ; text-decoration: none; width: 200px;" target=3D"_blank">To the guide =F0= =9F=91=89</a> <!--[if mso]> </center> </v:roundrect> <![endif]--> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacingH= eight-10" style=3D"line-height: 10px; min-height: 10px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"30" class=3D"spacingH= eight-30" style=3D"line-height: 30px; min-height: 30px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" class=3D"mlCon= tentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"56= 0" style=3D"border-top: 1px solid #eaedf1; border-collapse: initial;" cla= ss=3D"mlContentTable"> <tr> <td height=3D"30" class=3D"sp= acingHeight-30" style=3D"line-height: 30px; min-height: 30px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"center" class=3D= "bodyTitle" style=3D"font-family: 'Poppins', sans-serif; font-size: 36px;= font-weight: 700; line-height: 125%; color: #111111; text-transform: non= e; font-style: normal; text-decoration: none; text-align: center;"> <a href=3D"https://click.ml= send.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9N= zk4NTcwNDYxJmQ9czl6MWIycQ=3D=3D.5kXcZX57FM0l9-27Vyxjxr2iWoZ8lQmBJq3G5IZHE= _M" data-link-id=3D"798570461" style=3D"text-decoration: none; color: #11= 1111; text-transform: none; font-style: normal; text-decoration: none;" t= arget=3D"_blank">Destination: Inbox. How to avoid spam filters</a> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 0px;" class=3D""> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"center" id=3D"im= ageBlock-16"> <a href=3D"https://click.ml= send.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9N= zk4NTcwNDcwJmQ9ZTdpNHk4aA=3D=3D.WyIDbsEwogX3iJGsTfD8A-AWzF6vXiO_NUR899cYI= 9Y" data-link-id=3D"798570470" target=3D"_blank"> <img src=3D"https://bucket.mlcdn.com/a/0/227/images/9e6033a9b09a4f0e82691= aefcda5d76254cabc69.jpeg" border=3D"0" alt=3D"MailerLiter Ignas concentra= ting on his laptop next to spam graphic" width=3D"640" style=3D"display: = block;"> </a> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td class=3D"bodyTitle" id=3D= "bodyText-18" style=3D"font-family: 'Poppins', sans-serif; font-size: 14p= x; line-height: 150%; color: #111111;"> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Spam filters are complex thing= s. They do a great job at filtering out the email nasties, but sometimes = perfectly legitimate emails get caught up in there too!</p> <p style=3D"margin-top: 0px= ; margin-bottom: 10px; line-height: 150%;">Luckily there are a number of = email best practices you can follow to avoid the spam folder.</p> <p style=3D"margin-top: 0px= ; margin-bottom: 0px; line-height: 150%;">With these 9 steps, you=E2=80=99= ll pass the spam filter, stay in front of your subscribers=E2=80=99 eyes = and increase deliverability.<br></p> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"30" class=3D"spacingH= eight-30" style=3D"line-height: 30px; min-height: 30px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%" style=3D"width: 100%; min-width: 100%;"> <tr> <td align=3D"center"> <table role=3D"presentation= " border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D= "width: 100%; min-width: 100%;"> <tr> <td align=3D"center" cl= ass=3D"mlContentButton" style=3D"font-family: 'Poppins', sans-serif;"> <!--[if mso]> <v:roundrect xmlns:= v=3D"urn:schemas-microsoft-com:vml" xmlns:w=3D"urn:schemas-microsoft-com:= office:word" href=3D"https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2= ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9Nzk4NTcwNDc2JmQ9YTB0MGw0cA=3D=3D.QCC3= S2DVDQeZ-EL52kLT3niAnEN53PWQ_aVcHcY-Pdw" data-link-id=3D"798570476" style= =3D"height:50px;v-text-anchor:middle;width:229px;" arcsize=3D"6%" stroke=3D= "f" fillcolor=3D"#409cff"> <w:anchorlock/> <center> <![endif]--> <a class=3D"mlCon= tentButton" href=3D"https://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2O= DM1OTU0JmM9aTZoMyZlPTg2ODIxNzIwJmI9Nzk4NTcwNDg1JmQ9ZjZsOXk5YQ=3D=3D.A8QYd= lpuTyHZztj53t7RDxK91tz1KrrCUSN2HSkjiOY" data-link-id=3D"798570485" style=3D= "font-family: 'Poppins', sans-serif; background-color: #409cff; border-ra= dius: 3px; color: #ffffff; display: inline-block; font-size: 14px; font-w= eight: 400; line-height: 20px; padding: 15px 0 15px 0; text-align: center= ; text-decoration: none; width: 200px;" target=3D"_blank">Let's go!</a> <!--[if mso]> </center> </v:roundrect> <![endif]--> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacingH= eight-10" style=3D"line-height: 10px; min-height: 10px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; 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min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacingH= eight-10" style=3D"line-height: 10px; min-height: 10px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" bord= er=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%"> <tr> <td align=3D"center"> <table role=3D"presentation= " cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" style= =3D"border-radius: 50px;"> <tr> <td align=3D"center" st= yle=3D"border-radius: 50px;"> <img src=3D"https://b= ucket.mlcdn.com/a/0/227/images/c65f67c2dee95e7f6336e8a3d20bcafd1d40b5f5.j= peg/cfda255b9deaf050c97f727c477dc49d2bd8d128.jpeg" border=3D"0" width=3D"= 100" style=3D"border-radius: 50px; display: block;" alt=3D"Meg profile pi= cture"> </td> </tr> </table> </td> </tr> <tr> <td class=3D"spacingHeight-25= " height=3D"25"></td> </tr> <tr> <td> <table role=3D"presentation= " border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%"> <tr> <td align=3D"center"> <span style=3D"font-f= amily: 'Poppins', sans-serif; color: #111111; font-size: 14px; line-heigh= t: 150%; text-align: center;" class=3D"bodyTitle">Have a Lite day! </span> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"20" class=3D"spacingH= eight-20" style=3D"line-height: 20px; min-height: 20px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; 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min-height: 30px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" ce= llspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacingH= eight-10" style=3D"line-height: 10px; min-height: 10px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" class=3D"mlCon= tentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"56= 0" style=3D"border-top: 1px solid #eaedf1; border-collapse: initial;" cla= ss=3D"mlContentTable"> <tr> <td height=3D"0" class=3D"spa= cingHeight-0" style=3D"line-height: 0px; min-height: 0px;"></td> </tr> </table> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <!-- --> <table align=3D"center" border=3D"0" bgcolor=3D"#ff= ffff" class=3D"mlContentTable mlContentTableFooterDefault" cellpadding=3D= "0" cellspacing=3D"0" width=3D"100%"> <tr> <td class=3D"mlContentTableFooterCardTd"> <table align=3D"center" bgcolor=3D"#ffffff" b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable m= l-fullwidth" style=3D"width: 640px; min-width: 640px;" width=3D"640"> <tr> <td> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"40" class=3D"spacingH= eight-40" style=3D"line-height: 40px; min-height: 40px;"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"left" class=3D"b= odyTitle" style=3D"font-family: 'Poppins', sans-serif; font-size: 14px; f= ont-weight: 700; line-height: 150%; color: #111111;">MailerLite</td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td height=3D"10" class=3D"spacingH= eight-10"></td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable"> <tr> <td align=3D"center" style=3D"paddi= ng: 0px 40px;" class=3D"mlContentOuter"> <table role=3D"presentation" cell= padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"10= 0%"> <tr> <td align=3D"center"> <table role=3D"presentation= " cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"left" width=3D= "267" style=3D"width: 267px; min-width: 267px;" class=3D"mlContentTable m= arginBottom"> <tr> <td align=3D"left" clas= s=3D"bodyTitle" id=3D"footerText-30" style=3D"font-family: 'Poppins', san= s-serif; font-size: 12px; line-height: 150%; color: #111111;"> <p style=3D"margin-to= p: 0px; margin-bottom: 10px;"><strong></strong><strong>Europe</strong><br= >MailerLite LTD<br>Ground Floor, 71 Lower Baggot Street<br>Dublin 2, D02 = P593, Ireland</p> <p style=3D"margin-to= p: 0px; margin-bottom: 0px;"><strong>United States</strong><br>MailerLite= , Inc.<br>548 Market St.<br>San Francisco, CA</p> </td> </tr> <tr> <td height=3D"25" class= =3D"spacingHeight-20"></td> </tr> <tr> <td align=3D"center"> <table role=3D"presen= tation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"left"> <tr> <td align=3D"cent= er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D '= '"> <a href=3D"http= s://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2O= DIxNzIwJmI9Nzk4NTcwNDkxJmQ9bjB1NHExdg=3D=3D.nISm5t9_n-RwLJ5GZpElJAoXKi2GK= PsGtG601CUhZ8M" data-link-id=3D"798570491" target=3D"_self"> <img width=3D"24" alt=3D"linkedin" src=3D"https://cdn.mailerlite.com/imag= es/icons/default/round/grey/linkedin.png" style=3D"display: block;" borde= r=3D"0"> </a> </td> <td align=3D"cent= er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D '= '"> <a href=3D"http= s://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2O= DIxNzIwJmI9Nzk4NTcwNDk0JmQ9eDV1MnEwdw=3D=3D.aNx0ITI6HjP84YLOl-37OCNI9BKX0= FhZyAhdU4Z5Dic" data-link-id=3D"798570494" target=3D"_self"> <img width=3D"24" alt=3D"youtube" src=3D"https://cdn.mailerlite.com/image= s/icons/default/round/grey/youtube.png" style=3D"display: block;" border=3D= "0"> </a> </td> <td align=3D"cent= er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D '= '"> <a href=3D"http= s://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2O= DIxNzIwJmI9Nzk4NTcwNTAzJmQ9ajZvOXAzcQ=3D=3D.s4bqogQeTBNp-brcemdeobsv0RD7N= -M_Hn8vP8OzHeY" data-link-id=3D"798570503" target=3D"_self"> <img width=3D"24" alt=3D"twitter" src=3D"https://cdn.mailerlite.com/image= s/icons/default/round/grey/twitter.png" style=3D"display: block;" border=3D= "0"> </a> </td> <td align=3D"cent= er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D '= '"> <a href=3D"http= s://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2O= DIxNzIwJmI9Nzk4NTcwNTA2JmQ9eDJyNXU4YQ=3D=3D.EOkEArnLWU7rWC-FneQqO0s8npALj= IZhv_BT0aQbGGo" data-link-id=3D"798570506" target=3D"_self"> <img width=3D"24" alt=3D"facebook" src=3D"https://cdn.mailerlite.com/imag= es/icons/default/round/grey/facebook.png" style=3D"display: block;" borde= r=3D"0"> </a> </td> <td align=3D"cent= er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D '= '"> <a href=3D"http= s://click.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2O= DIxNzIwJmI9Nzk4NTcwNTE1JmQ9bzN1OWQ2dA=3D=3D.E2ggpDIn8bVsd2uvwUdKdZZqOKV66= PNaOyaNWXW_WqQ" data-link-id=3D"798570515" target=3D"_self"> <img width=3D"24" alt=3D"instagram" src=3D"https://cdn.mailerlite.com/ima= ges/icons/default/round/grey/instagram.png" style=3D"display: block;" bor= der=3D"0"> </a> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation= " cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"right" width=3D= "267" style=3D"width: 267px; min-width: 267px;" class=3D"mlContentTable"> <tr> <td align=3D"right" cla= ss=3D"bodyTitle" id=3D"footerUnsubscribeText-30" style=3D"font-family: 'P= oppins', sans-serif; font-size: 12px; line-height: 150%; color: #111111;"= > <p style=3D"margin-to= p: 0px; margin-bottom: 0px;">You received this email because you signed u= p on the MailerLite website. </p> </td> </tr> <tr> <td height=3D"10"></td> </tr> <tr> <td align=3D"right" cla= ss=3D"bodyTitle" style=3D"font-family: 'Poppins', sans-serif; font-size: = 12px; line-height: 150%; color: #111111;"> <a href=3D"https://cl= ick.mlsend.com/link/c/YT0xODIxNzcwNjk1MjU2ODM1OTU0JmM9aTZoMyZlPTg2ODIxNzI= wJmI9Nzk4NTkwNzU5JmQ9djVhMGwzcA=3D=3D.YYKsFYMSz8VfD1IhBLu9TZZVjxf2AR1IrfD= XKIA33RU" style=3D"color: #333333; text-decoration: underline;"> <span style=3D"color: #333333;">You can click here to unsubscribe</span> </a> </td> </tr> </table> </td> </tr> </table> </td> </tr> </table> <table role=3D"presentation" cellpaddin= g=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty= le=3D"width: 640px; 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