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Date: Thu, 21 Apr 2022 12:59:36 +0000
Subject: 2 guides for A/B testing in MailerLite
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6UG5GTklzelE9PSIsInZhbHVlIjoiTGo4NkJpdTEwTFRrTnl1N2FSRk9FTGY1K0lxNVp2NkpqeG=
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8d27c" target=3D"_blank" data-link-id=3D"53001020615165436">
            =
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e logo" width=3D"120" style=3D"display: block;">
              </a>
=09=
=09=09=09=09</td>
=09=09=09=09</tr>
=09=09=09</table>
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=
=09=09</td>
=09</tr>
</table>

<table role=3D"presentation" cellpad=
ding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" st=
yle=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>=

=09=09<td height=3D"30" class=3D"spacingHeight-30" style=3D"line-height:=
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=09</tr>
</table>

</td>
        </tr>
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</td>
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<table align=3D"center" bord=
er=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault"=
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<table role=3D"p=
resentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"cent=
er" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlCont=
entTable">
=09<tr>
=09=09<td height=3D"20" class=3D"spacingHeight-20" s=
tyle=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
</table>=

=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=09=09=09=09<td align=3D=
"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; fon=
t-size: 36px; font-weight: 700; line-height: 125%; color: #111111; text-tra=
nsform: none; font-style: normal; text-decoration: none; text-align: center=
;"><a href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6IjdRTkZDWjR2TTJU=
SUgxUUhSWlp3L0E9PSIsInZhbHVlIjoiK0xKUWg3ay9pTE5zRm9XMFM0c0J4OHE1MW1oSzFnK0E=
vMmVrakZEWkZUbjI0SGtTdkR4U2h3NkhaUlVzT09lQXozSG5NcXRzbGNzb1V3aWxLV0hocjVQWD=
ZZZzhlVDdFdEFkSTFkbmJSTHhLZ0NaVmVkUklGandRRElQcmp6dE45NmxybUs5Z1BLc2JFOUpVM=
m9rODliMWd6Mjk3eDZqbjIvckFyMGcvMmdnWnZ5bkNvZUdyenhRam5LZk94ZXJ5U3NBL2lDN0x1=
Y1A1WlNKUUJ6OGRVQT09IiwibWFjIjoiYzM2ZWU2NDRkMDQ1MDc1MjNhNzQ0ZDA3OWZmNWVhZGU=
wM2E4MWIzMjI1YWFlZmE0OTM0NzkwN2E5N2QzNGI1NyIsInRhZyI6IiJ9?signature=3D5f00d=
861af4643743001060485686d85cc8350cb6abcc8e7a296ef86b61cdf90" style=3D"text-=
decoration: none; color: #111111; text-transform: none; font-style: normal;=
 text-decoration: none;" target=3D"_blank" data-link-id=3D"5300102062040831=
7">It's time to start A/B testing landing pages</a></td>
  =09=09=09</tr>=

=09=09</table>

=09=09</td>
=09</tr>
</table>

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          </td>
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      </table>=

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</table>

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le align=3D"center" border=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTabl=
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=3D"0" class=3D"mlContentTable ml-fullwidth   " style=3D"width: 640px; min-=
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=09<tr>
=09=09<td height=3D"10" class=3D"spacingHeight-10" sty=
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=09</tr>
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=

=09=09=09<table role=3D"presentatio=
n" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=
=3D"100%">
=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"center" id=3D"i=
mageBlock-8">
            <a href=3D"https://anlzn.clicks.mlsend.com/te/c=
/eyJpdiI6InRWa21lY214SnBGY05KQWVBR1BvMlE9PSIsInZhbHVlIjoiLzN0djRtYXNka1RJc0=
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129036fa5" target=3D"_blank" data-link-id=3D"53001020620408317">
        =
        <img src=3D"https://storage.mlcdn.com/account_image/2/wcgFLt0TkTs6v=
1l3Bt8VB1xWRzU8JqUsitrX6DdE.jpg" border=3D"0" alt=3D"Cesar (customer suppor=
t team)" width=3D"640" style=3D"display: block;">
              </a>
  =
        </td>
=09=09=09=09</tr>
=09=09=09</table>

=09=09</td>
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        </tr>
      </table>

</td>
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</ta=
ble>

<table align=3D"center" border=3D"0"=
 bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault" cellpad=
ding=3D"0" cellspacing=3D"0" width=3D"100%">
  <tr>
    <td class=3D"ml=
ContentTableCardTd">

<table align=3D"center" bgcolor=3D"#ffffff"=
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l-fullwidth   " style=3D"width: 640px; min-width: 640px;" width=3D"640">
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<table role=3D=
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nter" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlCo=
ntentTable">
=09<tr>
=09=09<td height=3D"10" class=3D"spacingHeight-10"=
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=09</tr>
</table>=

=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
  =09=09=09=09<td class=3D"=
bodyTitle" id=3D"bodyText-10" style=3D"font-family: 'Inter', sans-serif; fo=
nt-size: 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: =
0px; margin-bottom: 10px; line-height: 150%;">Hi MailerLiters, </p>
<p st=
yle=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;">Your landi=
ng pages are performing well, right? How can you be sure? Would conversions=
 improve if you changed a headline or switched an image?</p>
<p style=3D"=
margin-top: 0px; margin-bottom: 10px; line-height: 150%;">Find out with=
=C2=A0A/B testing!=C2=A0</p>
<p style=3D"margin-top: 0px; margin-bottom: =
10px; line-height: 150%;">You can compare multiple versions of your landing=
 pages and choose the highest-converting pages=C2=A0based on your audience'=
s behavior.</p>
<p style=3D"margin-top: 0px; margin-bottom: 0px; line-hei=
ght: 150%;">Everything you need to start A/B testing landing pages is in th=
is guide. Let's go...<br></p></td>
  =09=09=09</tr>
  =09=09</table>
=
=09=09=09

=09=09</td>
=09</tr>
</table>

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=
</td>
  </tr>
</table>

<table align=
=3D"center" border=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlCont=
entTableDefault" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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lass=3D"mlContentTable ml-fullwidth   " style=3D"width: 640px; min-width: 6=
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<table role=3D"presentation" cellpadding=3D"0"=
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th: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>
=09=09<=
td align=3D"center" style=3D"padding: 0px 40px;" class=3D"mlContentOuter">=

=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" align=3D"center" width=3D"100%" style=3D"width: 100%; m=
in-width: 100%;">
=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"center">=

=09=09=09=09=09=09<table role=3D"presentation" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"width: 100%; min-width: =
100%;">
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09<td align=3D"=
center" class=3D"mlContentButton" style=3D"font-family: 'Poppins', sans-ser=
if;">
=09=09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09=09=09<a class=3D"mlContent=
Button" href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6InBJOWx2b3JBcz=
lDTlZMaW5ndEx1Y0E9PSIsInZhbHVlIjoiTURzZDRjbmpJOWFUMGxGWUZmdTgrWnlldm1xYnRqS=
XJaaTA0R0ZXSmIySEhyc3o2SXh5UzRUb3ZINzJpV3JtS2xBcUxHN3pvSjY4a2NndmZKMzF4ZENw=
NjFETUt5U3BFZm81a0VZRUFqZ0dWaXl1c3J5Nlg3SlJPeTJ5M09oRlI3eWNtSmpTLzRxcDBzc1l=
VSjBpQkhuSXI1Mmk2Y1oyN3h5ak9jbDBwM0NSYTJMSGhYODdsZ09uV1RGYnZpbDd3dm41Ykc5b0=
4xamtCaXdXUTVvVzRlZz09IiwibWFjIjoiOTcxM2RiOTcxNjI4MWQxYWM4MGRiMmMzZGQ4ODg3Z=
mVkODQ4YmRhY2U2ZThmMmU5ZDliMTczZGM3MmJiMzE5MSIsInRhZyI6IiJ9?signature=3Dead=
f9d5961f5f554d7da3c8ce83c76c14287265cd0401986dfc453ff2be67609" style=3D"fon=
t-family: 'Poppins', sans-serif; background-color: #09C269; border-radius: =
3px; color: #ffffff; display: inline-block; font-size: 14px; font-weight: 4=
00; line-height: 20px; padding: 15px 0 15px 0; text-align: center; text-dec=
oration: none; width: 200px;" target=3D"_blank" data-link-id=3D"53001020620=
408317">... to the guide</a>
=09=09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09<=
/td>
=09=09=09=09=09=09=09=09
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=09=09=09</tr>
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=09=09=09=09=09</td>
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=09=09</td>
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</table>=

<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" bord=
er=3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 6=
40px;" class=3D"mlContentTable">
=09<tr>
=09=09<td height=3D"40" class=
=3D"spacingHeight-40" style=3D"line-height: 40px; min-height: 40px;"></td>=

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</table>

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        </tr=
>
      </table>

</td>
  </tr>
</table>

=
  
<table align=3D"center" border=3D"0" bgcolor=3D"#ffffff" clas=
s=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" cellspacing=3D=
"0" width=3D"100%">
  <tr>
    <td class=3D"mlContentTableCardTd">
=

<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpaddi=
ng=3D"0" cellspacing=3D"0" class=3D"mlContentTable ml-fullwidth   " style=
=3D"width: 640px; min-width: 640px;" width=3D"640">
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<table role=3D"pres=
entation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center"=
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=09<tr>
=09=09<td align=3D"center" class=3D"mlContentOuter">
=

=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0=
" border=3D"0" align=3D"center" width=3D"560" style=3D"border-top: 1px soli=
d #eaedf1; border-collapse: initial;" class=3D"mlContentTable">
=09=09=09=
=09<tr>
=09=09=09=09=09<td height=3D"30" class=3D"spacingHeight-30" style=
=3D"line-height: 30px; min-height: 30px;"></td>
=09=09=09=09</tr>
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=09=09</table>

=09=09</td>
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</td>
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=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=09=09=09=09<td align=3D=
"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; fon=
t-size: 36px; font-weight: 700; line-height: 125%; color: #111111; text-tra=
nsform: none; font-style: normal; text-decoration: none; text-align: center=
;"><a href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6IjVyMmdjdG11MFVU=
cFFRSlJ5ZzI1dEE9PSIsInZhbHVlIjoiOGlsU3VKU3FJbGpPa3d3THpRT0NPOHMvNVZRWlA4NzJ=
6OW1ZZ0E3M21IUDdkcEkySDJJWE56bEdhZ2djMlM2YWRWVEN0RGk3ZHNSaUg3UDFkTHZhK1JUMz=
ZoRERJWTdzelJvNEFnU1lab2tBUUlNbGJNZzB3TEFHUDRnbFpDLzkyalpycUJ3UFN3V3hURGE2R=
kdJRUxWRHhOakV2QUN5TEhrYTlFZEdvZlFrZ2t4SUFFN2Y4RUlDaXFuMnYraHBaTjRwL0kreUhK=
MTRSVTB6bzY4cHZwT2ZiVHNBWTIxeVFzcDFVd3BqbFZqVT0iLCJtYWMiOiJmN2FlYTNhM2Y5Yzh=
jYWM5NTgzMjhiYThkNTE4ZTllZTgxNTE4OWFiY2NmNThhYTUxNWViZmFhNjFlMDQ4MWM3IiwidG=
FnIjoiIn0=3D?signature=3De80071c8c14c83839a9078920d49c1ef4381f6e08333447c20=
a1831ad527dcfe" style=3D"text-decoration: none; color: #111111; text-transf=
orm: none; font-style: normal; text-decoration: none;" target=3D"_blank" da=
ta-link-id=3D"53001020627748350">Beginner's guide to A/B testing</a></td>=

=09=09=09</tr>
  =09=09</table>

=09=09</td>
=09</tr>
</tabl=
e>

<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" bo=
rder=3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width:=
 640px;" class=3D"mlContentTable">
=09<tr>
=09=09<td height=3D"20" clas=
s=3D"spacingHeight-20" style=3D"line-height: 20px; min-height: 20px;"></td>=

=09</tr>
</table>

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          </td>
        </tr=
>
      </table>

</td>
  </tr>
</table>

=20
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=
=09
=09=09
=09=09
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=09=09
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=
=09
=09=09

=09=09
=09

=09=09<table role=3D"presentation=
" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=
=3D"100%">
  =09=09=09<tr>
  =09=09=09=09<td class=3D"bodyTitle" id=3D"=
bodyText-18" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; li=
ne-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; margin-botto=
m: 10px; line-height: 150%;">If you're new to A/B testing or want a quick r=
efresher, this Ultimate Guide to A/B testing is for you.=C2=A0</p>
<p sty=
le=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;">You'll lear=
n what A/B testing=C2=A0is, how and when to use it, and which variables to =
test. It=E2=80=99s easier than you think=E2=80=94after reading this guide, =
you=E2=80=99ll wonder why you haven=E2=80=99t A/B tested before!</p>
<ul =
style=3D"margin-top: 0px; margin-bottom: 10px;"></ul></td>
  =09=09=09</t=
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presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"lef=
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<p style=3D"margin-top: 0px; =
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548 Market St.<br>San Francisco, CA</p></td>
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