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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Thu, 05 May 2022 09:23:23 -0400
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Date: Thu, 05 May 2022 13:21:08 +0000
Subject: 8 =?utf-8?Q?=E2=80=9Cnon-sleazy=E2=80=9D?= upselling techniques
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ps that keep your reputation intact</a></td>
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ople and Culture team in Italy" width=3D"640" style=3D"display: block;">
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<table role=3D"presentation" cellpadding=3D"0"=
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=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D=
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Inter', sans-serif; font-size: 14px; line-height: 150%; color: #111111;"><p=
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erLiters, </p>
<p style=3D"margin-top: 0px; margin-bottom: 10px; line-hei=
ght: 150%;">I think we'd all agree that email marketing can be an amazing c=
hannel for=C2=A0building authentic customer relationships. Oftentimes, this=
 means avoiding the hard sell or being too promotional.</p>
<p style=3D"m=
argin-top: 0px; margin-bottom: 10px; line-height: 150%;">At the same time, =
you have to grow your business! So how do you find that delicate balance wh=
en upselling your products or services?<strong>=C2=A0</strong></p>
<p sty=
le=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;"><strong></st=
rong>In today=E2=80=99s article, you=E2=80=99ll learn how to add value and =
encourage customers to make a purchase=C2=A0without coming off like a sleaz=
y salesperson.</p>
</td>
  =09=09=09</tr>
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=09=09=09=09=09=09=09=09=09
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=09=09=09=09=
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bscriptions</a></td>
  =09=09=09</tr>
  =09=09</table>

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=20
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=
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=09
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=09

=09
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<table role=3D"presentation" cel=
lpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640=
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=09=09=09=09<tr>
=
=09=09=09=09=09<td align=3D"center" id=3D"imageBlock-18">
            <a =
href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6IlFGaXAxNDlkR3ZmZVRuUm=
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4270630469567770">
                <img src=3D"https://storage.mlcdn.com/=
account_image/2/bV686n9DIi4CVTOc8n5rzx5PvF0D63enyw7FSJSr.png" border=3D"0" =
alt=3D"Nicole working on her laptop" width=3D"640" style=3D"display: block;=
">
              </a>
          </td>
=09=09=09=09</tr>
=09=09=09</=
table>

=09=09</td>
=09</tr>
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<table role=3D"pre=
sentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center=
" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlConten=
tTable">
=09<tr>
=09=09<td height=3D"20" class=3D"spacingHeight-20" sty=
le=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
</table>
=

=20
          </td>
        </tr>
      </table>

=
   </td>
  </tr>
</table>

<table alig=
n=3D"center" border=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlCon=
tentTableDefault" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
  <=
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    <td class=3D"mlContentTableCardTd">

<table align=3D"ce=
nter" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" =
class=3D"mlContentTable ml-fullwidth   " style=3D"width: 640px; min-width: =
640px;" width=3D"640">
        <tr>
          <td>
           =20

=
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=09=09
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=09=09
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=09

<table role=3D"presentation" cellpaddi=
ng=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" styl=
e=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>=

=09=09<td align=3D"center" style=3D"padding: 0px 40px;" class=3D"mlConte=
ntOuter">

=09=09<table role=3D"presentation" cellpadding=3D"0" cells=
pacing=3D"0" border=3D"0" align=3D"center" width=3D"100%">
  =09=09=09<tr=
>
  =09=09=09=09<td class=3D"bodyTitle" id=3D"bodyText-20" style=3D"font-=
family: 'Inter', sans-serif; font-size: 14px; line-height: 150%; color: #11=
1111;"><p style=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;=
">You've put your heart and soul into building an email audience=C2=A0full =
of people who love your business and brand. If that's you, it might be the =
perfect time to earn some extra income by creating and selling digital prod=
ucts.</p>
<p style=3D"margin-top: 0px; margin-bottom: 10px; line-height: =
150%;">Our integration with Stripe, the popular payment processing software=
, enables you to accept payments from your customers through MailerLite. Th=
at's right! You don't need an additional e-commerce tool to sell stuff.=
=C2=A0</p>
<p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: =
150%;">Let=E2=80=99s get into the details of how you can get started.<br></=
p>
</td>
  =09=09=09</tr>
  =09=09</table>
=09=09=09

=09=09</t=
d>
=09</tr>
</table>

=20
          </td>
    =
    </tr>
      </table>

</td>
  </tr>
</table>
=

<table align=3D"center" border=3D"0" bgcolor=3D"#fff=
fff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" cells=
pacing=3D"0" width=3D"100%">
  <tr>
    <td class=3D"mlContentTableCard=
Td">

<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" ce=
llpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable ml-fullwidth   " =
style=3D"width: 640px; min-width: 640px;" width=3D"640">
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           =20

=20
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=09=09=09<table role=3D"presen=
tation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" w=
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=09=09=09=09<tr>=

=09=09=09=09=09<td align=3D"center">

=09=09=09=09=09=09<table role=
=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D=
"100%" style=3D"width: 100%; min-width: 100%;">
=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"mlContentButton" s=
tyle=3D"font-family: 'Poppins', sans-serif;">
=09=09=09=09=09=09=09=09=09=

=09=09=09=09=09=09=09=09=09=
=09<a class=3D"mlContentButton" href=3D"https://anlzn.clicks.mlsend.com/te/=
c/eyJpdiI6IjczaDVZUGp0UVJBcTVoSXhBaVBxNFE9PSIsInZhbHVlIjoieFUzVW9vOFJENGlKR=
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MmZhYmNjMmJlMzY0YTk1ZWU2N2ZkYTBkYWVhYTAzMWE0ZmMiLCJ0YWciOiIifQ=3D=3D?signat=
ure=3D13c3e3f8c5cbeb8f6572b25040a114e2294d0052538f2df71b8bbe8f3c4de3e8" sty=
le=3D"font-family: 'Poppins', sans-serif; background-color: #09C269; border=
-radius: 3px; color: #ffffff; display: inline-block; font-size: 14px; font-=
weight: 400; line-height: 20px; padding: 15px 0 15px 0; text-align: center;=
 text-decoration: none; width: 200px;" target=3D"_blank" data-link-id=3D"54=
270630469567770">I'm ready to [L]earn</a>
=09=09=09=09=09=09=09=09=09
=09=09=09=09=
=09=09=09=09</td>
=09=09=09=09=09=09=09=09
=09=09=09=09=09=09=09=09
=
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09</table>

=09=09=09=09=
=09</td>
=09=09=09=09</tr>
=09=09=09</table>

=09=09</td>
=09</tr=
>
</table>

=20
          </td>
=
        </tr>
      </table>

</td>
  </tr>
</table>

<table align=3D"center" border=3D"0" bgcolor=3D"#ffffff" c=
lass=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%">
  <tr>
    <td class=3D"mlContentTableCardTd">=

<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpa=
dding=3D"0" cellspacing=3D"0" class=3D"mlContentTable ml-fullwidth   " styl=
e=3D"width: 640px; min-width: 640px;" width=3D"640">
        <tr>
     =
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           =20

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ing=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" sty=
le=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>=

=09=09<td height=3D"30" class=3D"spacingHeight-30" style=3D"line-height:=
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</table>

=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=
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=09=
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=09=09=09=09=09<td height=3D"30" class=3D"spacingHeight-30"=
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=09=09=09=09</tr>=

=09=09=09</table>

=09=09</td>
=09</tr>
</table>

=
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        </tr>
      </table>

</td>
  =
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</table>

<table align=3D"center" =
border=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefa=
ult" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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<table align=3D"center" bgcolor=
=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlCo=
ntentTable ml-fullwidth   " style=3D"width: 640px; min-width: 640px;" width=
=3D"640">
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           =20

=20
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=

=09=09=09<table role=3D"presentation" border=3D"0" cellpadding=3D"0" =
cellspacing=3D"0" width=3D"100%">
=09=09=09    <tr>
=09=09=09        <t=
d align=3D"center">
=09=09=09            <table role=3D"presentation" cel=
lpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" style=3D"bor=
der-radius: 50px;">
=09=09=09                <tr>
=09=09=09            =
        <td align=3D"center" style=3D"border-radius: 50px;">

=09=09=09=
                        <img src=3D"https://storage.mlcdn.com/account_image=
/2/eScLU3zLt5EHxs4n9LZYOZU9QlHCmV0PIBKyDvWP.jpg" border=3D"0" width=3D"100"=
 style=3D"border-radius: 50px; display: block;" alt=3D"Meg profile picture"=
>

=09=09=09                    </td>
=09=09=09                </tr>=

=09=09=09            </table>
=09=09=09        </td>
=09=09=09    </=
tr>
=09=09=09    <tr>
=09=09=09        <td class=3D"spacingHeight-25" h=
eight=3D"25"></td>
=09=09=09    </tr>
=09=09=09   =20
=09=09=09    <tr>=

=09=09=09        <td>

=09=09=09=09        <table role=3D"presentati=
on" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=
=09=09=09=09        <tr>
=09=09=09                    <td align=3D"center=
" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; color: #11=
1111; font-size: 14px; line-height: 150%; text-align: center;">Have a Lite =
day!</td>
=09=09=09                </tr>
=09=09=09               =20
=
=09=09=09               =20
=09=09=09=09        </table>

=09=09=09    =
    </td>
=09=09=09    </tr>
=09=09=09</table>

=09=09=09

=09=
=09</td>
=09</tr>
</table>

=20
  =
        </td>
        </tr>
      </table>

</td>
  </tr>
<=
/table>

<table align=3D"center" border=3D=
"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault" cell=
padding=3D"0" cellspacing=3D"0" width=3D"100%">
  <tr>
    <td class=3D=
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ff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTabl=
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=09=09=09=09=09<td align=3D"left" valign=3D"top">

=09=09=09=
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=09=09=09=09=09=09=09=09=09<img border=3D"0" height=
=3D"57" id=3D"signatureImage-34" alt=3D"" src=3D"https://storage.mlcdn.com/=
account_image/2/SBQeVFtWhiphrlyzTBmYCcFEVYYJxn8T2djAFduA.png" style=3D"disp=
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=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09</table>

=09=09=09=09=09=09

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=09=09=09=09</tr>
=09=09=09</table>

=09=09</td>
=09</tr>
=
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=20
          </td>
      =
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      </table>

</td>
  </tr>
</table>

=

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" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" cellspac=
ing=3D"0" width=3D"100%">
  <tr>
    <td class=3D"mlContentTableCardTd"=
>

<table align=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellp=
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=09<tr>=

=09=09<td height=3D"30" class=3D"spacingHeight-30" style=3D"line-height:=
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=09=09=09</table>

=09=09</td>
=09</tr>
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=
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r=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlC=
ontentTable ml-fullwidth   " style=3D"width: 640px; min-width: 640px;" widt=
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<table role=3D"presentation"=
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"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">=

=09<tr>
=09=09<td height=3D"40" class=3D"spacingHeight-40" style=3D"li=
ne-height: 40px; min-height: 40px;"></td>
=09</tr>
</table>

<table=
 role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" ali=
gn=3D"center" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=
=3D"mlContentTable">
=09<tr>
=09=09<td align=3D"center" style=3D"paddin=
g: 0px 40px;" class=3D"mlContentOuter">

=09=09=09<table role=3D"presen=
tation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" w=
idth=3D"100%">
=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"left" class=
=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; font-size: 14px; =
font-weight: 700; line-height: 150%; color: #111111;">MailerLite</td>
=09=
=09=09=09</tr>
=09=09=09</table>

=09=09</td>
=09</tr>
</table>=

=09=09=09<table role=3D"presentation" cellpa=
dding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"100%">=

=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"center">

=09=09=09=
=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" b=
order=3D"0" align=3D"left" width=3D"267" style=3D"width: 267px; min-width: =
267px;" class=3D"mlContentTable marginBottom">
=09=09=09=09=09=09=09<tr>=

=09=09=09=09=09=09=09=09<td align=3D"left" class=3D"bodyTitle" id=3D"foo=
terText-38" style=3D"font-family: 'Inter', sans-serif; font-size: 12px; lin=
e-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; margin-bottom=
: 10px;"><strong></strong><strong>Europe</strong><br>MailerLite LTD<br>Grou=
nd Floor, 71 Lower Baggot Street<br>Dublin 2, D02 P593, Ireland</p>
<p st=
yle=3D"margin-top: 0px; margin-bottom: 0px;"><strong>United States</strong>=
<br>MailerLite, Inc.<br>548 Market St.<br>San Francisco, CA</p></td>
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