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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Thu, 02 Jun 2022 09:21:14 -0400
Message-ID: <56807681710622050a2@mlsend.com>
Date: Thu, 02 Jun 2022 13:20:27 +0000
Subject: How to target emails based on subscriber behavior
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<div role=3D"article" aria-roledescription=3D"email" aria-label=3D"">=

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<!=
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=20

=20

=20

<table cellpadding=3D"0" cellspacing=3D"0"=
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th: 640px;" class=3D"mobileHide">
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              <table cellpadding=3D"0" cellspacing=
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<tr>
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 =
                     Then you can master list segmentation to send emails e=
xclusively to subscribers who want to read them
                    </div=
>
                  </td>
                 =20
                  <td al=
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font-size: 12px; line-height: 18px;"><a style=3D"color: #7f8c8d;" href=3D"h=
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4512" data-link-type=3D"webview">View in browser</a></td>
               =
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=3D"20"></td>
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          =
 =20
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=20
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=20
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             =
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              </a>
=09=
=09=09=09=09</td>
=09=09=09=09</tr>
=09=09=09</table>
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=
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<table role=3D"presentation" cellpad=
ding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" st=
yle=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>=

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=09</tr>
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</td>
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<table align=3D"center" bord=
er=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault"=
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er" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlCont=
entTable">
=09<tr>
=09=09<td height=3D"20" class=3D"spacingHeight-20" s=
tyle=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
</table>=

=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=09=09=09=09<td align=3D=
"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; fon=
t-size: 36px; font-weight: 700; line-height: 125%; color: #111111; text-tra=
nsform: none; font-style: normal; text-decoration: none; text-align: center=
;"><a href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6InpSdHNQYmNSTUVC=
VURaM21uaFNSbUE9PSIsInZhbHVlIjoiMVRqQVRrenFHVDMwVjhJSHJSSUJjek9qUVN0VGk0Y1Z=
QUGl4emRyUGVSZnVUenAyczdwMVl6ekpuTHJDRTdCNDVFRFl4RThzVW4vMkZFdExadUs3YUhWeU=
41Smk3Z3l1N2VhaFFQTmNXcXJHOUh1RnRLTkdqdFQ3NndFOG55Y1kxWTRiOUhQVTBDMDhKcDNHO=
VluTzhMb0NWZXpjS0tSYTU5UXZIVHdnSVRQMjlsZ3FGVXdwOGR0VDUvQlhXYXBtTEJlQjljTkN2=
bVB5UGgyVk93STgzRnppWjh3YkJ3dVZEbFBRMjdpUTNrUWdtZjU2MFcvNXdLTjc2c2l6a29mZSI=
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ea9546190d79e33c30f7b822f757710a1731104da950" style=3D"text-decoration: non=
e; color: #111111; text-transform: none; font-style: normal; text-decoratio=
n: none;" target=3D"_blank" data-link-id=3D"56807346486117426">Automate tar=
geted emails by subscriber behavior</a></td>
  =09=09=09</tr>
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/table>

=09=09</td>
=09</tr>
</table>

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      </table>

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</table>

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=3D"mlContentTable ml-fullwidth   " style=3D"width: 640px; min-width: 640px=
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=09=09=09=09=09<td align=3D"center" id=3D"imageBlock-8">
            <=
a href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6ImFveWw3d2FZQmhIOHUv=
eUlCeU01RHc9PSIsInZhbHVlIjoiRW84OEQ2V09LM0lzQ3E0THN1dkFkTGVKQm52dTdPbVJKM01=
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3b7e975645230a7e8b60ea4314eb05d9bbb7f0b9" target=3D"_self" data-link-id=3D"=
56807346486117426">
                <img src=3D"https://storage.mlcdn.com=
/account_image/2/nTXzf1PREKipdhFlPxidZhT4vqvCOxgvgfcPQoEJ.jpg" border=3D"0"=
 alt=3D"Sthefani happy at work" width=3D"640" style=3D"display: block;">
=
              </a>
          </td>
=09=09=09=09</tr>
=09=09=09</table=
>

=09=09</td>
=09</tr>
</table>

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=
          </td>
        </tr>
      </table>

</td>
  </tr>=

</table>

<table align=3D"center" borde=
r=3D"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault" =
cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
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    <td clas=
s=3D"mlContentTableCardTd">

<table align=3D"center" bgcolor=3D"#=
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e role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" al=
ign=3D"center" width=3D"640" style=3D"width: 640px; min-width: 640px;" clas=
s=3D"mlContentTable">
=09<tr>
=09=09<td height=3D"20" class=3D"spacingH=
eight-20" style=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>=

</table>

=09=
=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=
=3D"0" align=3D"center" width=3D"100%">
  =09=09=09<tr>
  =09=09=09=09<=
td class=3D"bodyTitle" id=3D"bodyText-10" style=3D"font-family: 'Inter', sa=
ns-serif; font-size: 14px; line-height: 150%; color: #111111;"><p style=3D"=
margin-top: 0px; margin-bottom: 10px; line-height: 150%;">Hey MailerLiters,=
</p>
<p style=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;=
">Whittling down your subscriber groups and segments into highly targeted a=
udiences is a great email marketing practice.</p>
<p style=3D"margin-top:=
 0px; margin-bottom: 10px; line-height: 150%;">But imagine it was your subs=
cribers doing the whittling=E2=80=93where they organize themselves into spe=
cialized groups like moths to a flame and all you have to do is light the c=
andle. =F0=9F=95=AF</p>
<p style=3D"margin-top: 0px; margin-bottom: 10px;=
 line-height: 150%;">That=E2=80=99s what it=E2=80=99s like when you use aut=
omation to target subscribers based on their own actions.=C2=A0</p>
<p st=
yle=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;">In this wee=
k=E2=80=99s article, we=E2=80=99ll show you how to trigger targeted emails =
by subscriber behavior. Set it up once, and let your subscribers do the res=
t.<br></p></td>
  =09=09=09</tr>
  =09=09</table>
=09=09=09

=09=
=09</td>
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        </td>
        </tr>
      </table>

</td>
  </tr>
<=
/table>

<table align=3D"center" border=3D=
"0" bgcolor=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault" cell=
padding=3D"0" cellspacing=3D"0" width=3D"100%">
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=09=09=09<table=
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gn=3D"center" width=3D"100%" style=3D"width: 100%; min-width: 100%;">
=09=
=09=09=09<tr>
=09=09=09=09=09<td align=3D"center">

=09=09=09=09=09=
=09<table role=3D"presentation" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" width=3D"100%" style=3D"width: 100%; min-width: 100%;">
=09=09=09=
=09=09=09=09<tr>
=09=09=09=09=09=09=09=09<td align=3D"center" class=3D"ml=
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=09=09=09=09=
=09=09=09=09=09
=09=09=09=09=
=09=09=09=09=09=09<a class=3D"mlContentButton" href=3D"https://anlzn.clicks=
.mlsend.com/te/c/eyJpdiI6Im5GWGNMRmQvc0RJU1htMUJ2QitrZUE9PSIsInZhbHVlIjoiYk=
5kS3k3R3NnM2NsbkZQbTkxdzljVlBaVldnMFlBSDAwSmwyczl3bXRxK3lqOTZ5YlFDUi9PTHJtL=
2NOTXo3b2ZkeW9EMkEya3pybmhicWVYSEVmMUhEWk04a252ajZCYXZSQWZWbjZIa3dDWko5eXNC=
cmtoSzBBbDI5THdjL2xJNDJvbDRXZHN4eldKeFFOc0YrbWE3a05ZV2s2eUgwOE8vQTZrNkl4bkJ=
oK3VkU3hmNnZhZGpKUW1wNDliczVKRkpUT09lSGhJR3RXRXdPQll6eXI0L2VoV2x1TWdWRW52Q2=
xaKzZYb3R4WmZDTWs4RnBSK0FJV3p5YVdKNTc0diIsIm1hYyI6ImUxYWM1N2IxMDFkYjg2NDgxN=
WJmZTk0MDk4MWU5Nzc1MWJmMTJmZmI2MjAxODdiMmY1MzEzOWM3NDEwNmY1MWUiLCJ0YWciOiIi=
fQ=3D=3D?signature=3Dfd05b6c89fd92e9b28950a8edfb1e41ac9c27ea7414edaacaa2b53=
4596e9e4c3" style=3D"font-family: 'Inter', sans-serif; background-color: #0=
9C269; border-radius: 3px; color: #ffffff; display: inline-block; font-size=
: 14px; font-weight: 400; line-height: 20px; padding: 15px 0 15px 0; text-a=
lign: center; text-decoration: none; width: 200px;" target=3D"_blank" data-=
link-id=3D"56807346486117426">Light it up =F0=9F=94=A5</a>
=09=09=09=09=
=09=09=09=09=09
=09=09=09=09=09=09=09=09</td>
=09=09=09=09=09=09=09=09
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=09=09=09=09=09=09
=09=09=09=09=09=09=09</tr>
=09=09=09=09=09=09</table=
>

=09=09=09=09=09</td>
=09=09=09=09</tr>
=09=09=09</table>

=
=09=09</td>
=09</tr>
</table>

<table role=3D"presentation" cellpad=
ding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" st=
yle=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>=

=09=09<td height=3D"20" class=3D"spacingHeight-20" style=3D"line-height:=
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=09</tr>
</table>

</td>
        </tr>
      </table>

</td>
  </tr=
>
</table>

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tyle=3D"border-top: 1px solid #eaedf1; border-collapse: initial;" class=3D"=
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=09=09=09=09<tr>
=09=09=09=09=09<td height=3D"30" clas=
s=3D"spacingHeight-30" style=3D"line-height: 30px; min-height: 30px;"></td>=

=09=09=09=09</tr>
=09=09=09</table>

=09=09</td>
=09</tr>
</ta=
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          </td>
        </tr>
      </table>=

</td>
  </tr>
</table>

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n=3D"center" bgcolor=3D"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=
=3D"0" class=3D"mlContentTable ml-fullwidth   " style=3D"width: 640px; min-=
width: 640px;" width=3D"640">
        <tr>
          <td>
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<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" bord=
er=3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 6=
40px;" class=3D"mlContentTable">
=09<tr>
=09=09<td height=3D"20" class=
=3D"spacingHeight-20" style=3D"line-height: 20px; min-height: 20px;"></td>=

=09</tr>
</table>

<table role=3D"presentation" cellpadding=3D"0" =
cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" style=3D"widt=
h: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>
=09=09<t=
d align=3D"center" style=3D"padding: 0px 40px;" class=3D"mlContentOuter">=

=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D=
"0" border=3D"0" align=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=
=09=09=09=09<td align=3D"center" class=3D"bodyTitle" style=3D"font-family: =
'Inter', sans-serif; font-size: 36px; font-weight: 700; line-height: 125%; =
color: #111111; text-transform: none; font-style: normal; text-decoration: =
none; text-align: center;"><a href=3D"https://anlzn.clicks.mlsend.com/te/c/=
eyJpdiI6IkRBb2xRTFQxNVFKSUpBeENqRFBBbnc9PSIsInZhbHVlIjoiZC96ejNTWHQxcVlDV01=
TMUhkSGcvUnNxQW9uSHhXbWlQbFp4Ukx1U1dwVEVjUUVjQjRjbTVTeDZDR05Cd2Rjc215TWU2Sk=
xmVlFYSHo4UENSaUtZc04yRForSUFKSmF5VGJ4NElJRERaNHpNL01RQVlEcVRhWmhvek5qbW4xZ=
1NmTE9pMUd3enY1UVppM0NielBqcnI1YVZxK3I0eVRqTVVNZmxrUW9PQjRBUnM2RXZTSkdaS3FL=
OHlwbXppcVlNWTAzYTZUek9WLzVXR0JZWlFsa1UxUlJSMlpJZTE1TGFzUUtpaitlTCsycz0iLCJ=
tYWMiOiIzNzc4OWZmYzBjNTYwMmZiOTdjNmFlOTBiNTA4YTFkMzRmNjEyY2Y5ZWExOTY5OTFiYz=
k1MTU5MDRiMDUwOTMxIiwidGFnIjoiIn0=3D?signature=3Da172e14ba442b4c9c1e267474a=
2e419f5a68649cb6da62e5e40cef8bd8f64bea" style=3D"text-decoration: none; col=
or: #111111; text-transform: none; font-style: normal; text-decoration: non=
e;" target=3D"_self" data-link-id=3D"56807346495554611">Complete guide to e=
mail list segmentation</a></td>
  =09=09=09</tr>
  =09=09</table>

=
=09=09</td>
=09</tr>
</table>

=20
          </t=
d>
        </tr>
      </table>

</td>
  </tr>
</table>
<=
!--  -->

<table align=3D"center" border=3D"0" bgcolor=
=3D"#ffffff" class=3D"mlContentTable mlContentTableDefault" cellpadding=3D"=
0" cellspacing=3D"0" width=3D"100%">
  <tr>
    <td class=3D"mlContentT=
ableCardTd">

<table align=3D"center" bgcolor=3D"#ffffff" border=
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idth   " style=3D"width: 640px; min-width: 640px;" width=3D"640">
       =
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          <td>
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=20
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=
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=09
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=09=09
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=09

=09
=09=09

=09=09
=09

=
<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"=
0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 640px;"=
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=09<tr>
=09=09<td align=3D"center" style=3D"=
padding: 0px 40px;" class=3D"mlContentOuter">

=09=09<table role=3D"p=
resentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"cent=
er" width=3D"100%">
  =09=09=09<tr>
  =09=09=09=09<td class=3D"bodyTitl=
e" id=3D"bodyText-18" style=3D"font-family: 'Inter', sans-serif; font-size:=
 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; mar=
gin-bottom: 10px; line-height: 150%;">Still working out exactly where you w=
ant to lead these proverbial moths? Learn how to define and build subscribe=
r segments from start to finish with <span><a href=3D"https://anlzn.clicks.=
mlsend.com/te/c/eyJpdiI6Ilo2REd2TjJrbjkvcWRpeWQvcThCd3c9PSIsInZhbHVlIjoid1N=
EM3orNzFpSFIvdDBpWGZWN21ZdG1udSt5eFdnVGlqaUxXbmFlRUxlRm94TUsrMkNmK09IM3JUa1=
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: break-word; font-family: 'Inter', sans-serif; color: #09c269; text-decora=
tion: underline;" data-link-id=3D"56807346495554611">this ultimate guide to=
 email list segmentation</a></span>.<br></p>

<p style=3D"margin-top: 0=
px; margin-bottom: 10px; line-height: 150%;"><strong>You=E2=80=99ll learn:<=
/strong><br></p>
<ul style=3D"margin-top: 0px; margin-bottom: 10px;"><li =
style=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px;=
 margin-bottom: 0px; line-height: 150%;">How to set goals for list segmenta=
tion</p></li><li style=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D=
"margin-top: 0px; margin-bottom: 0px; line-height: 150%;">Examples of segme=
nts you can create to meet those goals</p></li><li style=3D"margin-top: 0px=
; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px; lin=
e-height: 150%;">How to do it all in MailerLite</p></li></ul>
<div><br></=
div>
<p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;"=
>=E2=80=A6 and we won=E2=80=99t bug you with more analogies, I promise. =
=F0=9F=A6=9F<br></p></td>
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able role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0"=
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radius: 50px;">

=09=09=09                        <img src=3D"https://s=
torage.mlcdn.com/account_image/2/dltMBcoCzAPCKkxyCsBQl0mBPLiCqj42XCL7VmoW.p=
ng" border=3D"0" width=3D"100" style=3D"border-radius: 50px; display: block=
;" alt=3D"Jonas profile picture">

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                            <span style=3D"font-=
family: 'Inter', sans-serif; color: #111111; font-size: 14px; line-height: =
150%; text-align: center;" class=3D"bodyTitle">Have a lite day!

=09=09=
=09                    </span></td>
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=09=09<table role=3D"p=
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argin-bottom: 10px; line-height: 150%;"></p>
<p style=3D"margin-top: 0px;=
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w Mailerlite was selected to be part of the new Data Sync for Marketers col=
lection on the HubSpot App Marketplace? Check out our integration with HubS=
pot <a href=3D"https://anlzn.clicks.mlsend.com/te/c/eyJpdiI6Iit2YmVPVkF5dEQ=
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if; color: #09c269; text-decoration: underline;" data-link-id=3D"5680734650=
2894644">here</a>. =F0=9F=8E=89<br></p>
<p style=3D"margin-top: 0px; marg=
in-bottom: 0px; line-height: 150%;"></p></td>
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=
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=09=09=09<table role=3D"presentation" cellpadding=3D"0" =
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=09=09=09=
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=09=09=09=09=09<td align=3D"left" class=3D"bodyTitle" style=3D"fo=
nt-family: 'Inter', sans-serif; font-size: 14px; font-weight: 700; line-hei=
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<table role=3D"present=
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dth=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlContentTab=
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=09<tr>
=09=09<td height=3D"10" class=3D"spacingHeight-10"></td>=

=09</tr>
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=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" align=3D"center" width=3D"100%">
=09=09=09=09<tr>
=
=09=09=09=09=09<td align=3D"center">

=09=09=09=09=09=09<table role=3D"=
presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"lef=
t" width=3D"267" style=3D"width: 267px; min-width: 267px;" class=3D"mlConte=
ntTable marginBottom">
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=
=09<td align=3D"left" class=3D"bodyTitle" id=3D"footerText-32" style=3D"fon=
t-family: 'Inter', sans-serif; font-size: 12px; line-height: 150%; color: #=
111111;"><p style=3D"margin-top: 0px; margin-bottom: 10px;"><strong></stron=
g><strong>Europe</strong><br>MailerLite LTD<br>Ground Floor, 71 Lower Baggo=
t Street<br>Dublin 2, D02 P593, Ireland</p>
<p style=3D"margin-top: 0px; =
margin-bottom: 0px;"><strong>United States</strong><br>MailerLite, Inc.<br>=
548 Market St.<br>San Francisco, CA</p></td>
=09=09=09=09=09=09=09</tr>=

=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09<td height=3D"25" cl=
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=09=09=09=09=09=09=09</tr>
=09=09=09=09=
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