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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Fri, 12 Aug 2022 09:48:12 -0400
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To: elvis@ebaarchitects.org
Reply-To: MailerLite <info@mailerlite.com>
Subject: 9 easy-to-track website KPIs (and when you should use them)
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              <table ce=
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0" style=3D"width: 640px; min-width: 640px;" class=3D"mlContentTable">
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                      Plus a simple way to keep emp=
loyees updated and engaged
                    </div>
                 =
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                  <td align=3D"right" style=
=3D"font-family: 'Poppins', sans-serif; color: #7f8c8d; font-size: 12px; li=
ne-height: 18px;"><a style=3D"color: #7f8c8d;" href=3D"https://anlzn.clicks=
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CI6NjMyNDE3NjMyMzM0NjYyMTl9IiwicyI6IjhiZmU2Y2Y1Njk5YzFhODMifQ" data-link-id=
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=09=09=09<table role=3D"prese=
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=09=09=09=09<tr>
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=09=09=09=09=09<a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ij=
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=09=09</td>
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<tab=
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=

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=09=09<table role=3D"presentation" cellpadding=3D"0" cellspac=
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  =09=09=09<tr>=

=09=09=09=09=09<td align=3D"center" class=3D"bodyTitle" style=3D"font-fa=
mily: 'Inter', sans-serif; font-size: 36px; font-weight: 700; line-height: =
125%; color: #111111; text-transform: none; font-style: normal; text-decora=
tion: none; text-align: center;"><a href=3D"https://anlzn.clicks.mlsend.com=
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oration: none;" target=3D"_blank" data-link-id=3D"63241426151933543">Choose=
 website KPIs like a pro</a></td>
  =09=09=09</tr>
  =09=09</table>
=

=09=09</td>
=09</tr>
</table>

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              </a>
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=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
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bodyTitle" id=3D"bodyText-10" style=3D"font-family: 'Inter', sans-serif; fo=
nt-size: 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: =
0px; margin-bottom: 10px; line-height: 150%;">Hey Elvis,</p>
<p style=3D"=
margin-top: 0px; margin-bottom: 0px; line-height: 150%;">Do you want to hea=
r a theory? The more website KPIs you track, the less likely you are to act=
 on them. Instead, follow a small number of relevant metrics, and you will =
get actionable insights to improve your site.<br><br>With that in mind, we =
recommend this strategy for choosing website KPIs that are right for you:<b=
r><br>=F0=9F=8E=AF Define your website goals<br>=F0=9F=93=88 Understand whi=
ch behaviors lead to these targets<br>=F0=9F=94=8E Discover KPIs that show =
these behaviors<br><br>Doing this means you=E2=80=99ll spend less time bogg=
ed down in analytics, and more time making impactful website improvements. =
<br><br>The only question is: which KPIs should you focus on?<br></p></td>=

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ton" href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJs=
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ze:14px;font-weight:400;line-height:20px;padding:15px 0 15px 0;text-align:c=
enter;text-decoration:none;width:200px;" target=3D"_blank" data-link-id=3D"=
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<table role=3D"=
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ter" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlCon=
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=09<tr>
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style=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
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=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=09=09=09=09<td align=3D=
"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; fon=
t-size: 36px; font-weight: 700; line-height: 125%; color: #111111; text-tra=
nsform: none; font-style: normal; text-decoration: none; text-align: center=
;"><a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJ=
sXCI6NjMyNDE0MjYxNjAzMjIxNTIsXCJyXCI6NjMyNDE3NjMyMzM0NjYyMTl9IiwicyI6ImRjMT=
kzOTE2NTY3ODFiYTMifQ" style=3D"text-decoration: none; color: #111111; text-=
transform: none; font-style: normal; text-decoration: none;" target=3D"_bla=
nk" data-link-id=3D"63241426160322152">A stress-free way to keep employees =
in-the-know</a></td>
  =09=09=09</tr>
  =09=09</table>

=09=09</td>=

=09</tr>
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entTableCardTd">

<table align=3D"center" bgcolor=3D"#ffffff" bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlContentTable ml-fu=
llwidth   " style=3D"width: 640px; min-width: 640px;" width=3D"640">
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=09=
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=09=09<td align=3D"center" style=3D"padding: 0px 0px;" class=3D"">=

=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=
=3D"0" border=3D"0" align=3D"center" width=3D"100%">
=09=09=09=09<tr>
=
=09=09=09=09=09<td align=3D"center" id=3D"imageBlock-18">
            <a =
href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6N=
jMyNDE0MjYxNjAzMjIxNTIsXCJyXCI6NjMyNDE3NjMyMzM0NjYyMTl9IiwicyI6ImRjMTkzOTE2=
NTY3ODFiYTMifQ" target=3D"_self" data-link-id=3D"63241426160322152">
    =
            <img src=3D"https://storage.mlcdn.com/account_image/2/QX71zG2Do=
t29eVB6kBKAsVdn7AneboQvqGvgEz8G.jpg" border=3D"0" alt=3D"Employees happy at=
 work" width=3D"640" style=3D"display: block;">
              </a>
    =
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=09=09=09=09</tr>
=09=09=09</table>

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<table role=3D"pr=
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r" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlConte=
ntTable">
=09<tr>
=09=09<td height=3D"20" class=3D"spacingHeight-20" st=
yle=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
</table>
=

=09=09<table role=
=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D=
"center" width=3D"100%">
  =09=09=09<tr>
  =09=09=09=09<td class=3D"bod=
yTitle" id=3D"bodyText-20" style=3D"font-family: 'Inter', sans-serif; font-=
size: 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: 0px=
; margin-bottom: 10px; line-height: 150%;">Keeping employees updated about =
company news sometimes feels impossible (<em>so much going on, so little ti=
me</em>).</p>
<p style=3D"margin-top: 0px; margin-bottom: 10px; line-heig=
ht: 150%;">Employee newsletters are an easy solution. They are a personal a=
nd engaging way to keep everyone up-to-speed without being overwhelmed by S=
lack notifications or long-text emails.</p>
<p style=3D"margin-top: 0px; =
margin-bottom: 10px; line-height: 150%;">This article explains how to creat=
e successful employee newsletters and introduces 8 kinds you can use, inclu=
ding:<br></p>
<ul style=3D"margin-top: 0px; margin-bottom: 10px;"><li sty=
le=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; ma=
rgin-bottom: 0px; line-height: 150%;">Department newsletters</p></li><li st=
yle=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; m=
argin-bottom: 0px; line-height: 150%;">Onboarding newsletters</p></li><li s=
tyle=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; =
margin-bottom: 0px; line-height: 150%;">Special event newsletters (our favo=
rite =F0=9F=A5=B3)</p></li></ul>
<p style=3D"margin-top: 0px; margin-bott=
om: 0px; line-height: 150%;">We=E2=80=99ve also included plenty of examples=
 for inspiration. Hit the button below for more info.<br></p></td>
  =09=
=09=09</tr>
  =09=09</table>
=09=09=09

=09=09</td>
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=09=09=09=09=09=09=09=09=09
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=09=09=09=09=09=09=09=09=09=09<a class=3D"mlContentButton" href=3D"https://=
anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjMyNDE0MjYxNjAzM=
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style=3D"font-family: 'Inter', sans-serif; background-color:#09C269;border-=
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00;line-height:20px;padding:15px 0 15px 0;text-align:center;text-decoration=
:none;width:200px;" target=3D"_blank" data-link-id=3D"63241426160322152">En=
gage your team</a>
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e role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" al=
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rong></strong><strong>Europe</strong><br>MailerLite LTD<br>Ground Floor, 71=
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