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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Thu, 25 Aug 2022 09:06:26 -0400
From: MailerLite <info@mailerlite.com>
To: elvis@ebaarchitects.org
Reply-To: MailerLite <info@mailerlite.com>
Subject: 7 quick tips for more survey email responses
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                      Plus product launch email strategies to igni=
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r survey emails</a></td>
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rk" width=3D"640" style=3D"display: block;">
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padding: 0px 40px;" class=3D"mlContentOuter">

=09=09<table role=3D"p=
resentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"cent=
er" width=3D"100%">
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e" id=3D"bodyText-10" style=3D"font-family: 'Inter', sans-serif; font-size:=
 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; mar=
gin-bottom: 10px; line-height: 150%;">Hey MailerLiters,</p>
<p style=3D"m=
argin-top: 0px; margin-bottom: 10px; line-height: 150%;">Good customer feed=
back can transform your product=E2=80=94and surveys are the best way to col=
lect it. But what do you do when your response rate falls flat? </p>
<p s=
tyle=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;">The solut=
ion: write survey emails that encourage action! Here are 7 tips that will h=
elp:<br></p>
<ol style=3D"margin-top: 0px; margin-bottom: 10px;"><li styl=
e=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; mar=
gin-bottom: 0px; line-height: 150%;"><strong>Reduce your survey=E2=80=99s s=
cope:</strong> Keep it short, so respondents are more likely to finish.</p>=
</li><li style=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-=
top: 0px; margin-bottom: 0px; line-height: 150%;"><strong>Target specific g=
roups:</strong> Send it to the people most likely to respond.</p></li><li s=
tyle=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; =
margin-bottom: 0px; line-height: 150%;"><strong>Embed surveys in your email=
:</strong> We found this increases clicks by 153%!</p></li><li style=3D"mar=
gin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bott=
om: 0px; line-height: 150%;"><strong>Keep your copy clear:</strong> Clarify=
 your survey=E2=80=99s purpose and show its benefits.</p></li><li style=3D"=
margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-b=
ottom: 0px; line-height: 150%;"><strong>Write a compelling subject line:</s=
trong> Make people want to open your email.</p></li><li style=3D"margin-top=
: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px=
; line-height: 150%;"><strong>Segment customers based on answers:</strong> =
Add rules that segment respondents automatically.</p></li><li style=3D"marg=
in-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-botto=
m: 0px; line-height: 150%;"><strong>Send targeted follow-up emails:</strong=
> Build relationships with targeted messaging.</p></li></ol>
<p style=3D"=
margin-top: 0px; margin-bottom: 0px; line-height: 150%;">Read this guide to=
 survey invitation emails for in-depth instructions and download our pre-wr=
itten email copy templates to use in your campaigns.=C2=A0<br></p>
</td>=

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=09=09=09=09=09=09=09=09=09=09<a class=3D"mlContentButton" href=3D"=
https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjQ0MTY1N=
DY1MTkyNTQ2NzAsXCJyXCI6NjQ0MTY4MzkwNzYxNTI5MzV9IiwicyI6Ijg5MTFmNzUyMDI1Y2Fl=
MGIifQ" style=3D"font-family: 'Inter', sans-serif; background-color:#09C269=
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coration:none;width:270px;" target=3D"_blank" data-link-id=3D"6441654651925=
4670">I want better survey emails</a>
=09=09=09=09=09=09=09=09=09
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ter" width=3D"640" style=3D"width: 640px; min-width: 640px;" class=3D"mlCon=
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=09<tr>
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style=3D"line-height: 20px; min-height: 20px;"></td>
=09</tr>
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=09=09<table rol=
e=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=
=3D"center" width=3D"100%">
  =09=09=09<tr>
=09=09=09=09=09<td align=3D=
"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; fon=
t-size: 36px; font-weight: 700; line-height: 125%; color: #111111; text-tra=
nsform: none; font-style: normal; text-decoration: none; text-align: center=
;"><a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJ=
sXCI6NjQ0MTY1NDY1Mjg2OTE4NTYsXCJyXCI6NjQ0MTY4MzkwNzYxNTI5MzV9IiwicyI6IjAwYT=
gyZjNiZmRkZjRhMTMifQ" style=3D"text-decoration: none; color: #111111; text-=
transform: none; font-style: normal; text-decoration: none;" target=3D"_bla=
nk" data-link-id=3D"64416546528691856">The secret to a successful product l=
aunch =F0=9F=9A=80</a></td>
  =09=09=09</tr>
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=09=09=09=09=09<td align=3D"center" id=3D"imageBlock-18">
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=09</tr>
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=

=09=09<table role=
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yTitle" id=3D"bodyText-20" style=3D"font-family: 'Inter', sans-serif; font-=
size: 14px; line-height: 150%; color: #111111;"><p style=3D"margin-top: 0px=
; margin-bottom: 10px; line-height: 150%;">A successful product launch has =
two main components: a great product, and impactful marketing. </p>
<p st=
yle=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;">We know yo=
u=E2=80=99ve got the product part covered. Creating a launch email series w=
ill help with the marketing. </p>
<p style=3D"margin-top: 0px; margin-bot=
tom: 10px; line-height: 150%;">The secret to effective product launch email=
s is to send different messages throughout the launch cycle. You=E2=80=
=99ll build anticipation, provide updates and remind people to buy.</p>
<=
p style=3D"margin-top: 0px; margin-bottom: 10px; line-height: 150%;">Check =
out our guide for more details about creating effective campaigns, includin=
g:<br></p>
<ul style=3D"margin-top: 0px; margin-bottom: 10px;"><li style=
=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; marg=
in-bottom: 0px; line-height: 150%;">A breakdown of the types of emails to u=
se</p></li><li style=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"m=
argin-top: 0px; margin-bottom: 0px; line-height: 150%;"> What to include in=
 each one</p></li><li style=3D"margin-top: 0px; margin-bottom: 5px;"><p sty=
le=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;"> Plenty of e=
xamples and email copy suggestions</p></li></ul></td>
  =09=09=09</tr>
=
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=09=09=09

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llpadding=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"width: 100%; min-=
width: 100%;">
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ign=3D"center" class=3D"mlContentButton" style=3D"font-family: 'Inter', san=
s-serif;">
=09=09=09=09=09=09=09=09=09
=09=09=
=09=09=09=09=09=09=09=09<a class=3D"mlContentButton" href=3D"https://anlzn.=
clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjQ0MTY1NDY1Mjg2OTE4NTY=
sXCJyXCI6NjQ0MTY4MzkwNzYxNTI5MzV9IiwicyI6IjAwYTgyZjNiZmRkZjRhMTMifQ" style=
=3D"font-family: 'Inter', sans-serif; background-color:#09C269;border-radiu=
s:3px;color:#ffffff;display:inline-block; font-size:14px;font-weight:400;li=
ne-height:20px;padding:15px 0 15px 0;text-align:center;text-decoration:none=
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=09=09=09<table role=3D"presentation" border=
=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
=09=09=09    <=
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=09=09=09        <td align=3D"center">
=09=09=09            <table =
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=09=09=09                <tr=
>
=09=09=09                    <td align=3D"center" style=3D"border-radiu=
s: 50px;">

=09=09=09                        <img src=3D"https://storag=
e.mlcdn.com/account_image/2/TDCfZ0UTVBAP2APynn1RhB9iFUk9ncsKXQ35VaVo.jpg" b=
order=3D"0" width=3D"100" style=3D"border-radius: 50px; display: block;" al=
t=3D"Jonas profile picture">

=09=09=09                    </td>
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                            <span style=3D"font-family:=
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ext-align: center;" class=3D"bodyTitle">Have a lite day!

=09=09=09    =
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=09=09=09=09=09=09=09=09=09<img border=3D"0" height=3D"57" =
id=3D"signatureImage-26" alt=3D"" src=3D"https://storage.mlcdn.com/account_=
image/2/cYqNrSHNHmJLQtBvCPoHrT6t0AitxRfe2UQz4AXn.png" style=3D"display: blo=
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der=3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: =
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s=3D"mlContentTable mlContentTableDefault" cellpadding=3D"0" cellspacing=3D=
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<table align=3D"center" bgcolor=3D=
"#ffffff" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" class=3D"mlConte=
ntTable ml-fullwidth   " style=3D"width: 640px; min-width: 640px;" width=3D=
"640">
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=09=09=09<table role=3D"=
presentation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"cen=
ter" width=3D"100%">
=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"left"=
 class=3D"bodyTitle" style=3D"font-family: 'Inter', sans-serif; font-size: =
14px; font-weight: 700; line-height: 150%; color: #111111;">MailerLite</td>=

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=09=09</td>
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</ta=
ble>

=09=09=09<table role=3D"presentation" cel=
lpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=3D"100=
%">
=09=09=09=09<tr>
=09=09=09=09=09<td align=3D"center">

=09=09=
=09=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0=
" border=3D"0" align=3D"left" width=3D"267" style=3D"width: 267px; min-widt=
h: 267px;" class=3D"mlContentTable marginBottom">
=09=09=09=09=09=09=09<t=
r>
=09=09=09=09=09=09=09=09<td align=3D"left" class=3D"bodyTitle" id=3D"f=
ooterText-30" style=3D"font-family: 'Inter', sans-serif; font-size: 12px; l=
ine-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; margin-bott=
om: 10px;"><strong></strong><strong>Europe</strong><br>MailerLite LTD<br>Gr=
ound Floor, 71 Lower Baggot Street<br>Dublin 2, D02 P593, Ireland</p>
<p =
style=3D"margin-top: 0px; margin-bottom: 0px;"><strong>United States</stron=
g><br>MailerLite, Inc.<br>548 Market St.<br>San Francisco, CA</p></td>
=
=09=09=09=09=09=09=09</tr>
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=09=09</tr>
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=3D"center">
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padding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"left">
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=09=09=09=09=09=09<tr>
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er" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D ''"=
>
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l/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjQ0MTY1NDY1MzcwODA0NjcsXCJyXCI6NjQ0MTY4MzkwN=
zYxNTI5MzV9IiwicyI6ImRmOGI5YTUxOGExMjI3OTQifQ" target=3D"_self" data-link-i=
d=3D"64416546537080467">
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fault/round/grey/linkedin.png" style=3D"display: block;" border=3D"0">
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ow=3D"slink.link !=3D ''">
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zn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjQ0MTY1NDY1NDIzMjMz=
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get=3D"_self" data-link-id=3D"64416546542323349">
=09=09=09=09=09=09=09=
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erlite.com/images/icons/default/round/grey/youtube.png" style=3D"display: b=
lock;" border=3D"0">
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ding: 0px 5px;" ng-show=3D"slink.link !=3D ''">
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c=3D"https://cdn.mailerlite.com/images/icons/default/round/grey/twitter.png=
" style=3D"display: block;" border=3D"0">
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