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Delivery-date: Thu, 01 Sep 2022 09:57:12 -0400
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To: elvis@ebaarchitects.org
Reply-To: MailerLite <info@mailerlite.com>
Subject: 13 landing page writing tips that convert
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=09<tr>
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=
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=09=09=09=09=
=09<td align=3D"center" class=3D"bodyTitle" style=3D"font-family: 'Inter', =
sans-serif; font-size: 36px; font-weight: 700; line-height: 125%; color: #1=
11111; text-transform: none; font-style: normal; text-decoration: none; tex=
t-align: center;"><a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoi=
e1wiYVwiOjIsXCJsXCI6NjUwNTQwNTY3MTY5NjA3OTIsXCJyXCI6NjUwNTQyMTc1ODAwNTM4MTZ=
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ething fun to improve your writing</a></td>
  =09=09=09</tr>
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=09=09</td>
=09</tr>
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h: 640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>
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=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D=
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=09=09=09<td class=3D"bodyTitle" id=3D"bodyText-10" style=3D"font-family: '=
Inter', sans-serif; font-size: 14px; line-height: 150%; color: #111111;"><p=
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is,</p>
<p style=3D"margin-top: 0px; margin-bottom: 10px; line-height: 15=
0%;">Today we=E2=80=99re sharing writing tips you can use to improve your l=
anding pages. Let's start with a quick activity: read the following two sen=
tences and think about which is more persuasive.</p>
<ol style=3D"margin-=
top: 0px; margin-bottom: 10px;"><li style=3D"margin-top: 0px; margin-bottom=
: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;=
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op: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: 0=
px; line-height: 150%;">Save time with software you'll love</p></li></ol>=

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d you pick the second version? Here=E2=80=99s why it works better than the =
first.<br></p>
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top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bottom: =
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om: 10px; line-height: 150%;">Each of these three points is a simple tip th=
at will improve your copywriting skills. And better copywriting means more =
conversions, email subscribers, and even revenue.<br></p>
<p style=3D"mar=
gin-top: 0px; margin-bottom: 0px; line-height: 150%;">Read about these tips=
 (and discover 10 more) in our guide to landing page copy.<br></p></td>
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rget=3D"_blank" data-link-id=3D"65054056726397977">Give customers peace of =
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=09=09<table role=3D"prese=
ntation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" =
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d=3D"bodyText-20" style=3D"font-family: 'Inter', sans-serif; font-size: 14p=
x; line-height: 150%; color: #111111;"><p style=3D"margin-top: 0px; margin-=
bottom: 10px; line-height: 150%;"></p>
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n-bottom: 10px; line-height: 150%;">There=E2=80=99s a lot to worry about wh=
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n action the customer took online was successful. </p>
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-top: 0px; margin-bottom: 10px; line-height: 150%;">And you can use transac=
tional emails for so much more, including:</p>
<ul style=3D"margin-top: 0=
px; margin-bottom: 10px;"><li style=3D"margin-top: 0px; margin-bottom: 5px;=
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ng shipping updates</p></li><li style=3D"margin-top: 0px; margin-bottom: 5p=
x;"><p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;">Sh=
aring download links</p></li><li style=3D"margin-top: 0px; margin-bottom: 5=
px;"><p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: 150%;">C=
onfirming subscription purchases and cancellations</p></li><li style=3D"mar=
gin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top: 0px; margin-bott=
om: 0px; line-height: 150%;">Sharing details for events or webinars</p></li=
><li style=3D"margin-top: 0px; margin-bottom: 5px;"><p style=3D"margin-top:=
 0px; margin-bottom: 0px; line-height: 150%;">Confirming appointments</p></=
li></ul>
<p style=3D"margin-top: 0px; margin-bottom: 0px; line-height: 15=
0%;">Read more about confirmation emails and see 20+ examples=C2=A0in this =
super helpful article from MailerSend.<br></p></td>
  =09=09=09</tr>
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=09=09=09=09=09=09=09=09=09
=09=09=09=09=09=
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e">Have a lite day!

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=09=09=09<table role=3D"presentation" cellpadding=3D"0" cel=
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=09=09=09=09=09<td align=3D"left" class=3D"bodyTitle" style=3D"font-=
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able>

=09=09</td>
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<table role=3D"presentation" cellpadding=3D"0" cel=
lspacing=3D"0" border=3D"0" align=3D"center" width=3D"640" style=3D"width: =
640px; min-width: 640px;" class=3D"mlContentTable">
=09<tr>
=09=09<td a=
lign=3D"center" style=3D"padding: 0px 40px;" class=3D"mlContentOuter">
=

=09=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0=
" border=3D"0" align=3D"center" width=3D"100%">
=09=09=09=09<tr>
=09=09=
=09=09=09<td align=3D"center">

=09=09=09=09=09=09<table role=3D"presen=
tation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"left" wid=
th=3D"267" style=3D"width: 267px; min-width: 267px;" class=3D"mlContentTabl=
e marginBottom">
=09=09=09=09=09=09=09<tr>
=09=09=09=09=09=09=09=09<td =
align=3D"left" class=3D"bodyTitle" id=3D"footerText-36" style=3D"font-famil=
y: 'Inter', sans-serif; font-size: 12px; line-height: 150%; color: #111111;=
"><p style=3D"margin-top: 0px; margin-bottom: 10px;"><strong></strong><stro=
ng>Europe</strong><br>MailerLite LTD<br>Ground Floor, 71 Lower Baggot Stree=
t<br>Dublin 2, D02 P593, Ireland</p>
<p style=3D"margin-top: 0px; margin-=
bottom: 0px;"><strong>United States</strong><br>MailerLite, Inc.<br>548 Mar=
ket St.<br>San Francisco, CA</p></td>
=09=09=09=09=09=09=09</tr>
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=09=09=09=09=09=09=09=09<td align=3D"center">
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=09=09<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" bord=
er=3D"0" align=3D"left">
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                        <a hre=
f=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjUw=
NTQwNTY3NTk5NTI0MTMsXCJyXCI6NjUwNTQyMTc1ODAwNTM4MTZ9IiwicyI6ImYwZDQ3NGQzNTk=
zY2M5Y2IifQ" target=3D"_self" data-link-id=3D"65054056759952413">
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https://cdn.mailerlite.com/images/icons/default/round/grey/linkedin.png" st=
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=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.link !=3D ''">
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ie1wiYVwiOjIsXCJsXCI6NjUwNTQwNTY3NjcyOTI0NDYsXCJyXCI6NjUwNTQyMTc1ODAwNTM4MT=
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4056767292446">
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alt=3D"youtube" src=3D"https://cdn.mailerlite.com/images/icons/default/roun=
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ign=3D"center" width=3D"24" style=3D"padding: 0px 5px;" ng-show=3D"slink.li=
nk !=3D ''">
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nd.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6NjUwNTQwNTY3NzY3Mjk2MzEsXCJyXCI6Nj=
UwNTQyMTc1ODAwNTM4MTZ9IiwicyI6IjViNzlkNTllOTcwMzM2ZGQifQ" target=3D"_self" =
data-link-id=3D"65054056776729631">
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=09=
=09=09=09</tr>
=09=09=09</table>
=09=09</td>
=09</tr>
</table>
=

<table role=3D"presentation" cellpadding=3D"0" cellspacing=3D"0" bord=
er=3D"0" align=3D"center" width=3D"640" style=3D"width: 640px; min-width: 6=
40px;" class=3D"mlContentTable">
=09<tr>
=09=09<td height=3D"40" class=
=3D"spacingHeight-40" style=3D"line-height: 40px; min-height: 40px;"></td>=

=09</tr>
</table>

=20
          </td>
        </tr>=

</table>

</td>
  </tr>
</table>

=
</td>
        </tr>

</table>

<!--[if mso 16]>=

</td>
      </tr>
      </table>
      
=

</td>
  </tr>
</table>

</div>
</body>
--78wyCboy--