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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Thu, 06 Jul 2023 09:07:40 -0400
From: MailerLite <info@mailerlite.com>
To: elvis@ebaarchitects.org
Reply-To: MailerLite <info@mailerlite.com>
Subject: 70 August events to inspire extraordinary emails
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                                &nbsp;Then learn the 9 essential email metr=
ics and how you can improve them
                            </div>
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    <h1 s=
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line-height: 125%; font-weight: bold; font-style: normal; text-decoration: =
none; ;margin-bottom: 10px; margin-bottom: 0; text-align: center;">Awesome =
August newsletter <span style=3D"color: rgb(40, 167, 69);"></span>ideas</h1=
>

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                        <a href=3D"https://anlzn.=
clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6OTI5NTQ2MDI5MjE1MjY1MjE=
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                                <img src=3D"https://storage.mlcdn.c=
om/account_image/2/E5OXTcHtxea0TOeOdCup1LY34FekD7fnSdR4C5M9.png" border=3D"=
0" alt=3D"August calendar + Paulius working" width=3D"640" class=3D"img" st=
yle=3D"display: block;">
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<table=
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le=3D"color: #545454; width: 640px; min-width: 640px;">
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r" height=3D"40" style=3D"line-height: 40px; min-width: 640px;"></td>
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    <p dir=3D"lt=
r" style=3D"font-family: 'Inter', sans-serif; color: #545454; font-size: 16=
px; line-height: 150%; margin-top: 0; margin-bottom: 10px;">Hey MailerLiter=
s,</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #=
545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 1=
0px;">The heat's cranked up and your energy levels might be hitting a slugg=
ish low. Don't sweat it! Take a sip of some fresh lemonade while we take yo=
u through 70 vibrant events to help make writing your August newsletters a =
breeze.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; col=
or: #545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bott=
om: 10px;">We've covered it all=E2=80=94from the stellar Perseid Meteor Sho=
wer to the inspiring Black Business Month and, of course, the good old back=
-to-school buzz.</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-s=
erif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; ma=
rgin-bottom: 0;">So get ready to swap the summer sizzle for some cool conte=
nt. Sit back, click through, and let these refreshing ideas breathe new lif=
e into your August newsletters!<br></p>

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            <=
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         <table class=3D"container ml-16 ml-fullwidth-border" width=3D"640"=
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dding=3D"0" style=3D"color: #767C87; width: 640px; min-width: 640px;">
  =
                  <tr>
                        <td class=3D"ml-fullwidth-=
border container" height=3D"30" style=3D"line-height: 30px; min-width: 640p=
x;"></td>
                    </tr>
                    <tr>
        =
                <td class=3D"row" style=3D"padding: 0 50px;">

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   <h1 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 36px; line-height: 125%; font-weight: bold; font-style: normal; text-deco=
ration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: center;">=
9 essential email metrics and how to improve them</h1>

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<table class=3D"container ml-18 ml-fullwidth-bord=
er" width=3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspa=
cing=3D"0" cellpadding=3D"0" style=3D"
                width: 640px; min-=
width: 640px;
                ;
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e border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%">
      =
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             =
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                        <a href=3D"https://anlzn.clicks.mlsend.co=
m/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6OTI5NTQ2MDI5MzQxMDk0MzYsXCJyXCI6OTI5NTQ=
5ODg4OTE4NjY3Njh9IiwicyI6ImEwYjIzMmYyOGI1M2IwZjcifQ" target=3D"_blank" styl=
e=3D"text-decoration: none;" data-link-id=3D"92954602934109436">
        =
                        <img src=3D"https://storage.mlcdn.com/account_image=
/2/qYl0dIXWDT1Ew9e7Nvf32PFq1b4sm7TCbSj0ZHBp.png" border=3D"0" alt=3D"Metric=
s + Paulius" width=3D"640" class=3D"img" style=3D"display: block;">
     =
                       </a>
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<table class=3D"m=
l-fullwidth" width=3D"100%" bgcolor=3D"#ffffff" align=3D"center" border=3D"=
0" cellspacing=3D"0" cellpadding=3D"0">
    <tr>
        <td style>
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    <p dir=3D"ltr" style=3D"font-family: 'Inter'=
, sans-serif; color: #545454; font-size: 16px; line-height: 150%; margin-to=
p: 0; margin-bottom: 10px;">Trying to understand email metrics can sometime=
s&nbsp;feel like learning a new language. But what if you had a translator =
that could help you <em>understand</em> these metrics so well=E2=80=94you c=
ould start&nbsp;<em>improving</em>&nbsp;them in your campaigns?<br></p>
<=
p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #545454; fo=
nt-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10px;">We=
=E2=80=99ve got just the thing! Discover how simple tweaks, like personaliz=
ing sender addresses or removing elements from your landing pages, can boos=
t open and conversion rates.&nbsp;<br></p>
<p dir=3D"ltr" style=3D"font-f=
amily: 'Inter', sans-serif; color: #545454; font-size: 16px; line-height: 1=
50%; margin-top: 0; margin-bottom: 0;">Plus, you=E2=80=99ll learn how to in=
terpret your metrics to refine your future strategies. Come on in and start=
 learning the language of email metrics.&nbsp;<br></p>

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<a href=3D"https://anlzn.clicks.ml=
send.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6OTI5NTQ2MDI5MzkzNTIzMTgsXCJyXCI6=
OTI5NTQ5ODg4OTE4NjY3Njh9IiwicyI6IjI5ZWQ1YTZmOTE2NzYzOTYifQ" target=3D"_blan=
k" style=3D"display: inline-block; padding: 14px 25px; font-family: 'Inter'=
, sans-serif; color: #ffffff; font-size: 14px; letter-spacing: 0.025em; tex=
t-decoration: none; border-radius: 3px; line-height: 16px; mso-line-height-=
rule: at-least; word-break: break-all; min-width: 70px; width: auto; max-wi=
dth: 90%;" data-link-id=3D"92954602939352318">
                Improve my=
 results<div></div>
            </a>
        </th>
    </tr>
</tabl=
e>

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</td>
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<table class=3D"ml-fullwidth" width=
=3D"100%" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"=
0" cellpadding=3D"0">
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    <tr>
        <td class=3D"row" style=
=3D"padding: 0 50px;" align=3D"center">
            <table role=3D"presen=
tation" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" w=
idth=3D"100%">
                <tr>
                    <td height=3D"1=
" style=3D"border-top: 1px solid #EAECED; line-height: 1px;"></td>
      =
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            </table>
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</tabl=
e>

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ht=3D"30" style=3D"line-height: 30px;"></td>
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<table class=
=3D"ml-fullwidth" width=3D"100%" bgcolor=3D"#ffffff" align=3D"center" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0">
    <tr>
        <td style=
>
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=
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    <h1 style=3D"font-family: 'Inter', sans=
-serif; color: #000000; font-size: 36px; line-height: 125%; font-weight: bo=
ld; font-style: normal; text-decoration: none; ;margin-bottom: 10px; margin=
-bottom: 0; text-align: center;">&nbsp;#1 in Email Deliverability (again=
=F0=9F=8E=89)</h1>

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<table class=3D"ml-fullwidth" width=3D"100%" bgcolor=3D"#ffffff" alig=
n=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
    <tr>=

<td style>
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    <p style=3D"font-family: 'Inter', sa=
ns-serif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0=
; margin-bottom: 10px;"></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter'=
, sans-serif; color: #545454; font-size: 16px; line-height: 150%; margin-to=
p: 0; margin-bottom: 10px;">We want to give a&nbsp;massive shoutout to our =
deliverability team for reclaiming the top spot in <a href=3D"https://anlzn=
.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6OTI5NTQ2MDI5NDU2NDM3Nz=
YsXCJyXCI6OTI5NTQ5ODg4OTE4NjY3Njh9IiwicyI6IjI3MzFlMTM1M2Y3MGMyZDQifQ" style=
=3D"color: #09c269; font-weight: normal; font-style: normal; text-decoratio=
n: underline;" data-link-id=3D"92954602945643776">Email Tool Tester=
=E2=80=99s bi-annual deliverability test</a>.</p>
<p dir=3D"ltr" style=3D=
"font-family: 'Inter', sans-serif; color: #545454; font-size: 16px; line-he=
ight: 150%; margin-top: 0; margin-bottom: 0;">For those of you who aren=
=E2=80=99t familiar with Email Tool Tester, twice a year they run 5 tests o=
ver 5 weeks to determine which email platforms have the best email delivera=
bility rates.<br><br></p>

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<table class=3D"ml-fullwidth" width=3D"100%" bgcolor=3D=
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>
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<=
table class=3D"container ml-30 ml-fullwidth-border" width=3D"640" bgcolor=
=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D=
"0" style=3D"
                width: 640px; min-width: 640px;
         =
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                    <tr>=

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ht=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
          =
          </tr>
                    <tr>
                        <td>=

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<table width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0">
    <tr>
        <td class=3D"row" align=3D"c=
enter" valign=3D"top" style=3D"padding: 0 50px; line-height: 0;">
       =
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            <a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ij=
oie1wiYVwiOjIsXCJsXCI6OTI5NTQ2MDI5NTI5ODM4MTAsXCJyXCI6OTI5NTQ5ODg4OTE4NjY3N=
jh9IiwicyI6ImNmZjNiYzgxMWE4NjkxYmQifQ" target=3D"_blank" style=3D"text-deco=
ration: none;" data-link-id=3D"92954602952983810">
                <img s=
rc=3D"https://storage.mlcdn.com/account_image/2/XvWAfA4vHE0nzwkbdoSyoG4CPGf=
BptkUNQDysiYe.png" class=3D"img" width=3D"540p" style=3D"display: block;" b=
order=3D"0">
            </a>
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    </tr>=

</table>

</td>
                =
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                    <tr>
                        <td height=
=3D"10" style=3D"line-height: 10px;"></td>
                    </tr>
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<table class=3D"container ml-32 m=
l-fullwidth-border" width=3D"640" bgcolor=3D"#ffffff" align=3D"center" bord=
er=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"color: #545454; width=
: 640px; min-width: 640px;">
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tr>
                        <td class=3D"row" style=3D"padding: 0 50px;">=

=20
    <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; =
color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-b=
ottom: 0;"><br>We couldn't have done it without you, our loyal users. World=
-class email deliverability can only be possible when everyone on the platf=
orm follows the sending&nbsp;rules and maintains <span class=3D"ml-rte-link=
-wrapper"><a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwi=
OjIsXCJsXCI6OTI5NTQ2MDI5Njg3MTI0NTQsXCJyXCI6OTI5NTQ5ODg4OTE4NjY3Njh9IiwicyI=
6IjJlMTY2NGYyN2Q3ZDg1M2QifQ" target=3D"_blank" style=3D"color: #09c269; fon=
t-weight: normal; font-style: normal; text-decoration: underline;" data-lin=
k-id=3D"92954602968712454">clean email lists</a></span>. So thank you!<br><=
/p>

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                 =
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                </table>
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</tr>
</table>

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nter" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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    <tr>=

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=3D"0" border=3D"0" align=3D"center" width=3D"100%">
                <tr>=

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<table=
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<table align=3D"center" width=3D"100%" cel=
lpadding=3D"0" cellspacing=3D"0" border=3D"0">
    <tr>
        <td cla=
ss=3D"col" align=3D"left" width=3D"250" valign=3D"top" style=3D"text-align:=
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            <h5 style=3D"font-family: 'Inter', sans-se=
rif; color: #000000; font-size: 16px; line-height: 125%; font-weight: bold;=
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ilerLite</strong></h5>
            <p style=3D"font-family: 'Inter', sans=
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