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Envelope-to: elvis@ebaarchitects.org
Delivery-date: Thu, 19 Oct 2023 09:12:13 -0400
From: MailerLite <info@mailerlite.com>
To: elvis@ebaarchitects.org
Reply-To: MailerLite <info@mailerlite.com>
Subject: 16 Black Friday email examples to maximize impact... and sales
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bold; font-style: normal; text-decoration: none;" data-link-id=3D"102467288=
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                        <=
a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI=
6MTAyNDY3Mjg4ODEyMjI2Mzc3LFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiOWQ5ZT=
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                                <img src=
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    <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-=
serif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; m=
argin-bottom: 10px;">Hey MailerLiters =F0=9F=91=8B,</p>
<p dir=3D"ltr" st=
yle=3D"font-family: 'Inter', sans-serif; color: #545454; font-size: 16px; l=
ine-height: 150%; margin-top: 0; margin-bottom: 10px;">Today is a special d=
ay. Our COO, Ilma, has written a book all about MailerLite=E2=80=99s growth=
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<p dir=3D"ltr" style=3D"font-family: 'I=
nter', sans-serif; color: #545454; font-size: 16px; line-height: 150%; marg=
in-top: 0; margin-bottom: 10px;">Ilma started this newsletter that you=
=E2=80=99re reading over 10 years ago and grew it to 200K subscribers. She=
=E2=80=99s authored countless MailerLite articles about creating a strong c=
ompany culture and growing a bootstrapped business with little-to-no budget=
.&nbsp;</p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; col=
or: #545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bott=
om: 10px;"> Now these stories are compiled into an<strong> easy-to-read gui=
de that=E2=80=99ll help you grow your business</strong> as well! Get insigh=
ts into:<br></p>
<ul style=3D"font-family: 'Inter', sans-serif; color: #5=
45454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10=
px;"><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-ser=
if; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; marg=
in-bottom: 0;">What to do if you can=E2=80=99t attract outside investment</=
p></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-s=
erif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; ma=
rgin-bottom: 0;">How to set growth goals that are unique to your business</=
p></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-s=
erif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; ma=
rgin-bottom: 0;">How to identify impactful marketing ideas with little or n=
o budget</p></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-family: 'Inte=
r', sans-serif; color: #545454; font-size: 16px; line-height: 150%; margin-=
top: 0; margin-bottom: 0;">How to hire multicultural employees that are con=
nected by values</p></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-famil=
y: 'Inter', sans-serif; color: #545454; font-size: 16px; line-height: 150%;=
 margin-top: 0; margin-bottom: 0;">How to create a company culture in a rem=
ote-work environment </p></li></ul>
<p style=3D"font-family: 'Inter', san=
s-serif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0;=
 margin-bottom: 0;"><em>Leaving the Base Camp</em> is a collection of <stro=
ng>business stories for all creators, entrepreneurs and small businesses</s=
trong> who are looking for an alternative path to amazing growth.<br></p>=

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                width: 640px; min-width: 640px;=

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tainer" height=3D"20" style=3D"line-height: 20px; min-width: 640px;"></td>=

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able class=3D"ml-btn ml-btn-primary ml-btn-filled" border=3D"0" cellpadding=
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parate; width: auto;">
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middle" style=3D"background-color: #09C269; border-radius: 3px; font-weight=
: normal; font-style: normal; text-decoration: none; ;mso-padding-top-alt: =
12px; mso-padding-bottom-alt: 12px; mso-padding-left-alt: 25px; mso-padding=
-right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;">
=
            
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<a href=3D"https://anlzn.clicks.mlsend.com/te/cl/=
eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTAyNDY3Mjg4ODI0ODA5Mjk1LFwiclwiOjEwMjQ2Nzk2MTk=
4NjQ4Mzk4MH0iLCJzIjoiNTAxODc5MTE3ZTkxYTBmNCJ9" target=3D"_blank" style=3D"d=
isplay: inline-block; padding: 12px 25px; font-family: 'Inter', sans-serif;=
 color: #ffffff; font-size: 14px; letter-spacing: 0.025em; text-decoration:=
 none; border-radius: 3px; line-height: 16px; mso-line-height-rule: at-leas=
t; word-break: break-all; min-width: 70px; width: auto; max-width: 90%;" da=
ta-link-id=3D"102467288824809295">
                <div>To the book!<div>=
</div></div>
            </a>
        </th>
    </tr>
</table>
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lpadding=3D"0" style=3D"
                width: 640px; min-width: 640px;=

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tainer" height=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>=

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    <table width=3D"100%" border=3D"0" cellspacing=
=3D"0" cellpadding=3D"0">
    <tr>
        <td class=3D"row" style=3D"p=
adding: 0 50px;" align=3D"center">
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n" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" align=3D"center" width=
=3D"100%">
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yle=3D"border-top: 1px solid #EAECED; line-height: 1px;"></td>
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<table class=
=3D"ml-fullwidth" width=3D"100%" bgcolor=3D"#ffffff" align=3D"center" borde=
r=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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>
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    <h1 style=3D"font-family: 'Inter', sans=
-serif; color: #000000; font-size: 25px; line-height: 125%; font-weight: bo=
ld; font-style: normal; text-decoration: none; ;margin-bottom: 10px; margin=
-bottom: 0; text-align: center;"><span class=3D"ml-rte-link-wrapper"><span =
class=3D"ml-rte-link-wrapper"><span class=3D"ml-rte-link-wrapper"><span cla=
ss=3D"ml-rte-link-wrapper"><span class=3D"ml-rte-link-wrapper"><a href=3D"h=
ttps://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTAyNDY3Mj=
g4ODMzMTk3OTA5LFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiZmMxMzcwMmQxZGQ5N=
DM2ZCJ9" target=3D"_blank" style=3D"color: #000000; font-weight: bold; font=
-style: normal; text-decoration: none;" data-link-id=3D"102467288833197909"=
>Black Friday examples to inspire your best emails yet</a></span></span></s=
pan></span></span></h1>

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<table=
 class=3D"container ml-18 ml-fullwidth-border" width=3D"640" bgcolor=3D"#ff=
ffff" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" sty=
le=3D"
                width: 640px; min-width: 640px;
                =
;
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                ">
                    <tr>
    =
                    <td class=3D"ml-fullwidth-border container" height=3D"2=
0" style=3D"line-height: 20px; min-width: 640px;"></td>
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        <table border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" width=3D"100%">
            <tr>
                <td s=
tyle=3D"line-height: 0;">
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                        =
<a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXC=
I6MTAyNDY3Mjg4ODQwNTM3OTQ0LFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiYzQzN=
zY0YTA5M2I3ZDEzZCJ9" target=3D"_blank" style=3D"text-decoration: none;" dat=
a-link-id=3D"102467288840537944">
                                <img sr=
c=3D"https://storage.mlcdn.com/account_image/2/pqJgvD4Yn1lY8AXAcwcLvJW0I9UK=
Gnyxa1ParNAi.png" border=3D"0" alt=3D"Vlad, customer support" width=3D"640"=
 class=3D"img" style=3D"display: block;">
                            </a=
>
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=
            <table class=3D"container ml-20 ml-fullwidth-border" width=3D"6=
40" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0" cel=
lpadding=3D"0" style=3D"color: #545454; width: 640px; min-width: 640px;">=

=
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    <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #5=
45454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10=
px;">It=E2=80=99s time to create the magical Black Friday email that will g=
et seen in the inbox, immediately opened and converted into sales. The ques=
tion is, how do you achieve such a task without a diploma from Hogwarts?<br=
></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #5=
45454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10=
px;">We=E2=80=99ve got 16 Black Friday email examples perfect for your sale=
s-driven eyes.&nbsp;You'll see <strong>16 creative ways to promote your dea=
ls</strong>, and, what's more, find out why they work well so you can recre=
ate the magic.&nbsp;=F0=9F=AA=84<br></p>
<p dir=3D"ltr" style=3D"font-fam=
ily: 'Inter', sans-serif; color: #545454; font-size: 16px; line-height: 150=
%; margin-top: 0; margin-bottom: 0;">To help ensure you drive conversions t=
hrough the roof, you=E2=80=99ll also discover when to send your Black Frida=
y emails alongside 7 content tips. <br></p>

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<a =
href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6M=
TAyNDY3Mjg4ODQ5OTc1MTMyLFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiNmEyYWQ5=
NmU5NmRmYTU1NyJ9" target=3D"_blank" style=3D"display: inline-block; padding=
: 12px 25px; font-family: 'Inter', sans-serif; color: #ffffff; font-size: 1=
4px; letter-spacing: 0.025em; text-decoration: none; border-radius: 3px; li=
ne-height: 16px; mso-line-height-rule: at-least; word-break: break-all; min=
-width: 70px; width: auto; max-width: 90%;" data-link-id=3D"102467288849975=
132">
                Show me the examples<div></div>
            </a>=

</th>
    </tr>
</table>

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<table class=3D"ml-fullwidth" width=3D"100%" bgcolor=3D"#ffffff" align=
=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
    <tr>
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<table class=3D=
"container ml-24 ml-fullwidth-border" width=3D"640" bgcolor=3D"#ffffff" ali=
gn=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" style=3D"
=
                width: 640px; min-width: 640px;
                ;
     =
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                ">
                    <tr>
             =
           <td class=3D"ml-fullwidth-border container" height=3D"10" style=
=3D"line-height: 10px; min-width: 640px;"></td>
                    </tr>=

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    =
<table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
 =
   <tr>
        <td class=3D"row" style=3D"padding: 0 50px;" align=3D"cen=
ter">
            <table role=3D"presentation" cellpadding=3D"0" cellspac=
ing=3D"0" border=3D"0" align=3D"center" width=3D"100%">
                <=
tr>
                    <td height=3D"1" style=3D"border-top: 1px solid #=
EAECED; line-height: 1px;"></td>
                </tr>
            </ta=
ble>
        </td>
    </tr>
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=
         <table class=3D"container ml-26 ml-fullwidth-border" width=3D"640"=
 bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0" cellpa=
dding=3D"0" style=3D"color: #767C87; width: 640px; min-width: 640px;">
  =
                  <tr>
                        <td class=3D"ml-fullwidth-=
border container" height=3D"30" style=3D"line-height: 30px; min-width: 640p=
x;"></td>
                    </tr>
                    <tr>
        =
                <td class=3D"row" style=3D"padding: 0 50px;">

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 =
   <h1 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-size=
: 27px; line-height: 125%; font-weight: bold; font-style: normal; text-deco=
ration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align: center;">=
<span class=3D"ml-rte-link-wrapper"><span class=3D"ml-rte-link-wrapper"><sp=
an class=3D"ml-rte-link-wrapper"><span class=3D"ml-rte-link-wrapper"><span =
class=3D"ml-rte-link-wrapper"><span class=3D"ml-rte-link-wrapper"><a href=
=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTAyN=
DY3Mjg4ODU4MzYzNzQ0LFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiMmEzNjI4YjNh=
MjZlOTdjNiJ9" target=3D"_blank" style=3D"color: #000000; font-weight: bold;=
 font-style: normal; text-decoration: none;" data-link-id=3D"10246728885836=
3744">14 examples to achieve Cyber Monday success</a></span></span></span><=
/span></span></span></h1>

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</table>

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<table=
 class=3D"container ml-28 ml-fullwidth-border" width=3D"640" bgcolor=3D"#ff=
ffff" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" sty=
le=3D"
                width: 640px; min-width: 640px;
                =
;
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                ">
                    <tr>
    =
                    <td class=3D"ml-fullwidth-border container" height=3D"2=
0" style=3D"line-height: 20px; min-width: 640px;"></td>
                 =
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        <table border=3D"0" cellpadding=3D"0" c=
ellspacing=3D"0" width=3D"100%">
            <tr>
                <td s=
tyle=3D"line-height: 0;">
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                        =
<a href=3D"https://anlzn.clicks.mlsend.com/te/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXC=
I6MTAyNDY3Mjg4ODY1NzAzNzgxLFwiclwiOjEwMjQ2Nzk2MTk4NjQ4Mzk4MH0iLCJzIjoiYmM4O=
WY4NWIxMjI4Njc0NSJ9" target=3D"_blank" style=3D"text-decoration: none;" dat=
a-link-id=3D"102467288865703781">
                                <img sr=
c=3D"https://storage.mlcdn.com/account_image/2/vk3yssikvDvSZPqoVbeyc0m4wlbQ=
mwo9QvjogvI4.png" border=3D"0" alt=3D"Sofia, customer support manager" widt=
h=3D"640" class=3D"img" style=3D"display: block;">
                      =
      </a>
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r>
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<table class=3D"ml-fullwidth" wid=
th=3D"100%" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=
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    <tr>
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<table class=3D"container ml-30 ml-fullwidth-border"=
 width=3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacin=
g=3D"0" cellpadding=3D"0" style=3D"color: #545454; width: 640px; min-width:=
 640px;">
                    <tr>
                        <td class=3D=
"ml-fullwidth-border container" height=3D"30" style=3D"line-height: 30px; m=
in-width: 640px;"></td>
                    </tr>
                    <=
tr>
                        <td class=3D"row" style=3D"padding: 0 50px;">=

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    <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; =
color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-b=
ottom: 10px;">Now that you=E2=80=99ve aced Black Friday, it=E2=80=99s time =
to delve into the second half of "BFCM" ("Black Friday Cyber Monday") to ex=
tend your success and keep those sales surging.&nbsp;<br></p>
<p dir=3D"l=
tr" style=3D"font-family: 'Inter', sans-serif; color: #545454; font-size: 1=
6px; line-height: 150%; margin-top: 0; margin-bottom: 10px;">Cyber Monday i=
s notoriously the busiest shopping day of the year with shoppers spending o=
ver $2 billion more than the $9.12 billion spent on last year's Black Frida=
y! This means you=E2=80=99ve got another chance to not only create irresist=
ible offers, but use email to hit this year's targets out of the water. =
=F0=9F=8F=8F<br></p>
<p dir=3D"ltr" style=3D"font-family: 'Inter', sans-s=
erif; color: #545454; font-size: 16px; line-height: 150%; margin-top: 0; ma=
rgin-bottom: 10px;">We=E2=80=99ve scoured the internet for <strong>14 engag=
ing and smart Cyber Monday emails</strong> to get your creative juices flow=
ing. From using countdowns to effective copy, you=E2=80=99re sure to find s=
ome golden nuggets perfect for your strategy. <br></p>
<p dir=3D"ltr" sty=
le=3D"font-family: 'Inter', sans-serif; color: #545454; font-size: 16px; li=
ne-height: 150%; margin-top: 0; margin-bottom: 0;">To top it off, we=
=E2=80=99ve included 6 no-brainer content tips to wrap up your Cyber Monday=
 campaigns. Ready to dive in?<br></p>

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dding=3D"0" style=3D"
                width: 640px; min-width: 640px;
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er" height=3D"10" style=3D"line-height: 10px; min-width: 640px;"></td>
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                      =
  <td class=3D"row mobile-center" align=3D"center" style=3D"padding: 0 50px=
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border=3D"0" cellspacing=3D"0" cellpadding=3D"0">
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    <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-se=
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table class=3D"container ml-42 ml-fullwidth-border" width=3D"640" bgcolor=
=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0" cellpadding=3D=
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