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Subject: How to boost subscriber growth (+ revenue!) with a referral program From: MailerLite <info@mailerlite.com> To: "elvis@ebaarchitects.org" <elvis@ebaarchitects.org> Date: 22 Feb 2024 14:31:11 -0000 Message-ID: <113888198836356172a2@mlsend.com> x-mailer-recipientid: 113888198836356172a2 Feedback-ID: 113888198836356172:2:MailerLite List-Unsubscribe-Post: List-Unsubscribe=One-Click List-Unsubscribe: <https://anlzn.clicks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDc1MzAwMzEwLFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiOWZkMWFjYTc5ODhmYmQzNSJ9> Precedence: bulk X-Mailru-Msgtype: 113888198836356172 X-CampaignID: 113710411895801318 reply-to: MailerLite <info@mailerlite.com> MIME-Version: 1.0 Content-Type: multipart/alternative; boundary="==7646b39789ef7aa6d038261be33bffef" X-Spam-Status: No, score=1.3 X-Spam-Score: 13 X-Spam-Bar: + X-Ham-Report: Spam detection software, running on the system "server237.web-hosting.com", has NOT identified this incoming email as spam. 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However, your email software can't display HTML emails. You can view the= newsletter by clicking here: https://anlzn.clicks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzOD= g4MTU0NDk4MzY4OTg3LFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiOGY1ZDcxNG= EwMDFkNmNlOSJ9 You're receiving this newsletter because you have shown interest in Mail= erLite. Not interested anymore? 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} } </style><meta name=3D"robots" content=3D"noindex, nofollow"> <title>How to boost subscriber growth (+ revenue!) with a referral progr= am</title> </head> <body style=3D"margin: 0 !important; padding: 0 !important; background-c= olor:#ffffff;"><span style=3D"display:none"><img src=3D"https://anlzn.cl= icks.mlsend.com/tf/o/eyJpdiI6IjF6dm9JUGtJRm1rZGNtenRaQldweVE9PSIsInZhbHV= lIjoiWGMyenhmeE9pQlZ0Y2tZeWJRZkZYYzN0dnA3NDlZUEl2d3pmOUtCa3hwbzlGNWZoRzA= 3SEIzT1o4OEV6aFNWN2IxZHR5NVNIaFROTnI1QVQ5WHh1U1VaUG83bEhrQkJ2U29Wd2hLY3p= RSDg9IiwibWFjIjoiMTBjMmM1ZmYzNWM0NjUyYjZhMDQ4NDY0NDhlNWU4ZjU2YzJiMTY5ODh= mYWI0ZDRjZTdhNTNhYzVmYzEzNzE3OSIsInRhZyI6IiJ9?signature=3D1fe54e8644468e= f415b7531987ec5e0bbf463744006853e17f80811bfbf19326" width=3D"1" height=3D= "1" alt style=3D"display:block;height:0px;width:0px;max-width:0px;max-he= ight:0px;overflow:hidden;" border=3D"0"></span> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 <div class=3D"document" role=3D"article" aria-roledescription=3D"ema= il" aria-label lang dir=3D"ltr" style=3D"background-color:#ffffff; line-= height: 100%; font-size:medium; font-size:max(16px, 1rem);"> <!--[if gte mso 9]> <v:background xmlns:v=3D"urn:schemas-microsoft-com:vml" fill=3D"= t" if=3D"variable.bodyBackgroundImage.value"> <v:fill type=3D"tile" src=3D"" color=3D"#ffffff"/> </v:background> <![endif]--> <div style=3D"display: none; max-height: 0px; overflow: hidden;"= > =20 </div> =20 <table width=3D"100%" align=3D"center" cellspacing=3D"0" cellpad= ding=3D"0" border=3D"0"> <tr> <td class background align=3D"center" valign=3D"top"> <table class=3D"container" align=3D"center" width=3D= "640" cellpadding=3D"0" cellspacing=3D"0" border=3D"0" style=3D"max-widt= h: 640px;"> <tr> <td align=3D"center"> =20 =20 <table align=3D"center" width=3D"100%" cellpadding=3D"0"= cellspacing=3D"0" border=3D"0"> <tr> <td colspan=3D"2" height=3D"20" style=3D"line-he= ight: 20px"></td> </tr> <tr> <td style=3D"font-family: 'Inter', sans-serif; f= ont-size:0px;color:#ffffff;line-height:0px;max-height:0px;max-width:0px;= opacity:0;overflow:hidden;mso-hide:all;"> <div style=3D"display:none;font-size:0px;col= or:#ffffff;line-height:0px;max-height:0px;max-width:0px;opacity:0;overfl= ow:hidden;mso-hide:all;"> &nbsp;Plus, learn the best way to use vi= deo in emails to increase engagement </div> </td> =20 <td align=3D"right" style=3D"font-family: 'Inter= ', sans-serif; color: #111111; font-size: 12px; line-height: 18px;"> <a style=3D"color: #111111; font-weight: nor= mal; font-style: normal; text-decoration: underline;" href=3D"https://an= lzn.clicks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDE5= NzI1NzU3LFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiNTk0MDBhNjFkN2NmZGYz= MiJ9" data-link-id=3D"113888154419725757" data-link-type=3D"webview">Vie= w in browser</a>&nbsp; </td> </tr> <tr> <td colspan=3D"2" height=3D"20" style=3D"line-he= ight: 20px;"></td> </tr> </table> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> </table> <table width=3D"640" class=3D"wrapper" align=3D"cent= er" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" style=3D" max-width: 640px; border:1px solid #ffffff; border-radius:8px; border-collapse: separate!imp= ortant; overflow: hidden; "> <tr> <td align=3D"center"> =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-4 ml-default-border" width=3D= "640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0= " cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"30" style=3D"line-height: 30px; min-width: 640px;"></td> </tr> <tr> <td> =20 =20 =20 =20 <table align=3D"center" width=3D"100%" border=3D"0" cellspacing=3D"0" ce= llpadding=3D"0"> <tr> <td class=3D"row mobile-center" align=3D"center" style=3D"paddin= g: 0 50px;"> =20 =20 <a href=3D"https://anlzn.clicks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJ= sXCI6MTEzODg4MTU0NDI2MDE3MjE1LFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjo= iODdlYjFkYWE3M2VjMzMwMSJ9" target=3D"_blank" style=3D"text-decoration: n= one;" data-link-id=3D"113888154426017215"> <img src=3D"https://storage.mlcdn.com/account_image/2/bfBFaObZdX= o2dLDXGIALsti90T9XCisJHbEjrPUi.png" border=3D"0" alt=3D"MailerLite logo"= width=3D"120" class=3D"logo" style=3D"max-width: 120px; display: inline= -block;"> </a> </td> </tr> <tr> <td height=3D"25" style=3D"line-height: 25px;"></td> </tr> =20 <tr> <td class=3D"row mobile-center" style=3D"padding: 0 50px;" align= =3D"center"> =20 =20 <table class=3D"menu mobile-mx-auto" width cellpadding=3D"0" cellspacing= =3D"0" border=3D"0"> <tr> =20 </tr> </table> </td> </tr> =20 </table> =20 =20 =20 =20 =20 =20 =20 </td> </tr> =20 </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-6 ml-default-border" width=3D= "640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0= " cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: 64= 0px;"> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row" style=3D"padding: 0 50px;"> =20 <h1 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-= size: 27px; line-height: 125%; font-weight: bold; font-style: normal; te= xt-decoration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align:= center;"><span class=3D"ml-rte-link-wrapper"><a href=3D"https://anlzn.c= licks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDMxMjYwM= Dk3LFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiMjE1ZWVjOGEwMmEyMjk2ZSJ9"= target=3D"_blank" style=3D"color: #000000; font-weight: bold; font-styl= e: normal; text-decoration: none;" data-link-id=3D"113888154431260097">B= oosting subscriber growth with a referral program</a></span> </h1> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-8 ml-default-border" width=3D= "640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D"0= " cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td> =20 =20 =20 =20 <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%"> <tr> <td style=3D"line-height: 0;"> =20 <a href=3D"https://anlzn.clicks.mlsend.com/tf/cl= /eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDM1NDU0NDA0LFwiclwiOjExMzg4ODE= 5ODgzNjM1NjE3Mn0iLCJzIjoiZmFjYzVhZjBkYzI1YjI0YiJ9" target=3D"_blank" sty= le=3D"text-decoration: none;" data-link-id=3D"113888154435454404"> <img src=3D"https://storage.mlcdn.com/ac= count_image/2/yFMqm6Jsh78Q8RlG2x7GdEmI4nzvEqCUth4zwfu2.png" border=3D"0"= alt=3D"Deividas, Lay and Amy, marketing team" width=3D"640" class=3D"im= g" style=3D"display: block;"> </a> =20 </td> </tr> </table> =20 </td> </tr> =20 </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-10 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D"color: #545454; width: 640px; min-width: = 640px;"> <tr> <td class=3D"ml-default-border container" height= =3D"30" style=3D"line-height: 30px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row" style=3D"padding: 0 50px;"> =20 <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #54= 5454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: = 10px;">Hey MailerLiters =F0=9F=91=8B,</p> <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #545454= ; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10px= ;">Newsletter referral programs are a guaranteed strategy for expanding = your subscriber base. Take the popular <em>Morning Brew&nbsp;</em>newsle= tter, for instance, whose program has amassed around a million subscribe= rs!=F0=9F=A4=AF</p> <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #545454= ; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10px= ;">More subscribers =3D increased newsletter revenue and reduced custome= r acquisition costs. Plus, referral programs are incredibly simple to op= erate!</p> <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #545454= ; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 10px= ;">This article has everything you need to set up a successful referral = program. Get ready to learn:<br></p> <ul style=3D"font-family: 'Inter', sans-serif; color: #545454; font-size= : 16px; line-height: 150%; margin-top: 0; margin-bottom: 10px;"><li dir=3D= "ltr"><p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #= 545454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom= : 0;">What incentives to offer</p></li><li dir=3D"ltr"><p dir=3D"ltr" st= yle=3D"font-family: 'Inter', sans-serif; color: #545454; font-size: 16px= ; line-height: 150%; margin-top: 0; margin-bottom: 0;">How to set up a r= eferral program</p></li><li dir=3D"ltr"><p dir=3D"ltr" style=3D"font-fam= ily: 'Inter', sans-serif; color: #545454; font-size: 16px; line-height: = 150%; margin-top: 0; margin-bottom: 0;">The perfect tool to help run you= r program</p></li></ul> <p style=3D"font-family: 'Inter', sans-serif; color: #545454; font-size:= 16px; line-height: 150%; margin-top: 0; margin-bottom: 0;">=E2=80=A6plu= s 3 successful newsletter referral program examples!<br> <br></p> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> =20 </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-12 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"10" style=3D"line-height: 10px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row mobile-center" align=3D"center"= style=3D"padding: 0 50px;"> =20 =20 =20 =20 =20 =20 =20 <table class=3D"ml-btn-container" cellpadding=3D"0" cellspacing=3D"0= " border=3D"0" width=3D"auto"> <tr> <td align=3D"center" valign=3D"middle"> =20 =20 =20 =20 =20 <!-- Primary button start --> <div xp-if> <!--[if mso]> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" x= mlns:w=3D"urn:schemas-microsoft-com:office:word" href=3D"https://www.mai= lerlite.com/blog/newsletter-referral-program" target=3D"_blank" style=3D"width: 257.90000000000003px; v-text-anchor:middle;" arcsize=3D"6%" stroke=3D= "f" fillcolor=3D"#09C269" strokecolor=3D"#000000" strokeweight=3D"2px"> <w:anchorlock/> <v:shadow on=3D"f" color=3D"#000000" offset=3D"0px 2= px 0px 0px"></v:shadow> <v:textbox inset=3D"25px,12px,25px,12px" style=3D"ms= o-fit-shape-to-text:true;"> <center style=3D"font-family:sans-serif;color:#f= fffff;font-size:14px;line-height:14px;mso-line-height-rule:exactly;font-= weight: normal; font-style: normal; text-decoration: none;"> Tell me what I need to know<div></div> </center> </v:textbox> </v:roundrect> <![endif]--> </div> <!-- Primary button end --> =20 =20 =20 =20 <!-- Secondary button start --> =20 <!-- Secondary button end --> <!-- Desktop button start --> =20 <!--[if !mso]>--> <table class=3D"ml-btn ml-btn-primary ml-btn= -filled" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen= tation" style=3D"border-collapse: separate; width: auto;"> <tr> <th align=3D"center" valign=3D"middle" style=3D"= background-color: #09C269; border-radius: 3px; mso-padding-top-alt: 12px= ; mso-padding-bottom-alt: 12px; mso-padding-left-alt: 25px; mso-padding-= right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;"> <!-- Firefox fix --> =20 <!-- /Firefox fix --> <a href=3D"https://anlzn.clicks.mlsend.com/t= f/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDQxNzQ1ODY0LFwiclwiOjExMzg= 4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiZGEyNTJlZDE0Yzc3ODUyNyJ9" target=3D"_blank"= style=3D"display: inline-block; padding: 12px 25px; font-family: 'Inter= ', sans-serif; color: #ffffff; font-size: 14px; letter-spacing: 0.025em;= text-decoration: none; border-radius: 3px; line-height: 16px; mso-line-= height-rule: at-least; word-break: break-all; min-width: 70px; font-weig= ht: normal; font-style: normal;" data-link-id=3D"113888154441745864"> Tell me what I need to know<div></div> </a> </th> </tr> </table> <!--<![endif]--> <!-- Desktop button end --> </td> </tr> </table> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-14 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td> =20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"= 0"> <tr> <td class=3D"row" style=3D"padding: 0 50px;" align=3D"center"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D= "0" border=3D"0" align=3D"center" width=3D"100%"> <tr> <td height=3D"1" style=3D"border-top: 1px solid #EAE= CED; line-height: 1px;"></td> </tr> </table> </td> </tr> </table> =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-16 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D"color: #515856; width: 640px; min-width: = 640px;"> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row" style=3D"padding: 0 50px;"> =20 <h1 style=3D"font-family: 'Inter', sans-serif; color: #000000; font-= size: 27px; line-height: 125%; font-weight: bold; font-style: normal; te= xt-decoration: none; ;margin-bottom: 10px; margin-bottom: 0; text-align:= center;"><span class=3D"ml-rte-link-wrapper"><a href=3D"https://anlzn.c= licks.mlsend.com/tf/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDQ2OTg4N= zQ3LFwiclwiOjExMzg4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiMTBkMTdlZjgwY2ZlMTNlZiJ9"= target=3D"_blank" style=3D"color: #000000; font-weight: bold; font-styl= e: normal; text-decoration: none;" data-link-id=3D"113888154446988747">C= omplete guide to embedding video in email</a></span></h1> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-18 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"10" style=3D"line-height: 10px; min-width: 640px;"></td> </tr> <tr> <td> =20 =20 =20 =20 <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D= "100%"> <tr> <td style=3D"line-height: 0;"> =20 <a href=3D"https://anlzn.clicks.mlsend.com/tf/cl= /eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDUyMjMxNjMwLFwiclwiOjExMzg4ODE= 5ODgzNjM1NjE3Mn0iLCJzIjoiODkzZDg2ZWNhMTFiMDBlYiJ9" target=3D"_blank" sty= le=3D"text-decoration: none;" data-link-id=3D"113888154452231630"> <img src=3D"https://storage.mlcdn.com/ac= count_image/2/rlQS6YEh2vUrd017tmBTjQaDnTRC6V7GomwxFZ0a.png" border=3D"0"= alt=3D"Santa, People Operations Manager." width=3D"640" class=3D"img" s= tyle=3D"display: block;"> </a> =20 </td> </tr> </table> =20 </td> </tr> =20 </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-20 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D"color: #545454; width: 640px; min-width: = 640px;"> <tr> <td class=3D"ml-default-border container" height= =3D"30" style=3D"line-height: 30px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row" style=3D"padding: 0 50px;"> =20 <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #54= 5454; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: = 10px;">While embedding videos in emails isn't new, its power remains unt= apped by many businesses and freelance email marketers. In fact, a stagg= ering <strong>76%</strong> of consumers admit to being swayed into makin= g purchases after watching a video.</p> <p dir=3D"ltr" style=3D"font-family: 'Inter', sans-serif; color: #545454= ; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: 0;">= If you=E2=80=99re looking to take your campaigns up a notch, increasing = engagement and subsequently revenue, this ultimate guide is for you. Dis= cover how to embed videos into emails the <em>correct</em> way, plus 6 b= est practices to carry out and 8 inspiring examples. =F0=9F=A4=A9<br></p= > =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-22 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"10" style=3D"line-height: 10px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row mobile-center" align=3D"center"= style=3D"padding: 0 50px;"> =20 =20 =20 =20 =20 =20 =20 <table class=3D"ml-btn-container" cellpadding=3D"0" cellspacing=3D"0= " border=3D"0" width=3D"auto"> <tr> <td align=3D"center" valign=3D"middle"> =20 =20 =20 =20 =20 <!-- Primary button start --> <div xp-if> <!--[if mso]> <v:roundrect xmlns:v=3D"urn:schemas-microsoft-com:vml" x= mlns:w=3D"urn:schemas-microsoft-com:office:word" href=3D"https://www.mai= lerlite.com/blog/video-block-in-email-why-you-should-use-it" target=3D"_= blank" style=3D"width: 327.20000000000005px; v-text-anchor:middle;" arcsize=3D"6%" stroke=3D= "f" fillcolor=3D"#09C269" strokecolor=3D"#000000" strokeweight=3D"2px"> <w:anchorlock/> <v:shadow on=3D"f" color=3D"#000000" offset=3D"0px 2= px 0px 0px"></v:shadow> <v:textbox inset=3D"25px,12px,25px,12px" style=3D"ms= o-fit-shape-to-text:true;"> <center style=3D"font-family:sans-serif;color:#f= fffff;font-size:14px;line-height:14px;mso-line-height-rule:exactly;font-= weight: normal; font-style: normal; text-decoration: none;"> <div>Let's take it up a notch!<div></div></d= iv> </center> </v:textbox> </v:roundrect> <![endif]--> </div> <!-- Primary button end --> =20 =20 =20 =20 <!-- Secondary button start --> =20 <!-- Secondary button end --> <!-- Desktop button start --> =20 <!--[if !mso]>--> <table class=3D"ml-btn ml-btn-primary ml-btn= -filled" border=3D"0" cellpadding=3D"0" cellspacing=3D"0" role=3D"presen= tation" style=3D"border-collapse: separate; width: auto;"> <tr> <th align=3D"center" valign=3D"middle" style=3D"= background-color: #09C269; border-radius: 3px; mso-padding-top-alt: 12px= ; mso-padding-bottom-alt: 12px; mso-padding-left-alt: 25px; mso-padding-= right-alt: 25px; -webkit-font-smoothing: auto; word-break: break-all;"> <!-- Firefox fix --> =20 <!-- /Firefox fix --> <a href=3D"https://anlzn.clicks.mlsend.com/t= f/cl/eyJ2Ijoie1wiYVwiOjIsXCJsXCI6MTEzODg4MTU0NDU3NDc0NTEyLFwiclwiOjExMzg= 4ODE5ODgzNjM1NjE3Mn0iLCJzIjoiZWY1MGUwZWRlMGVkY2I3NSJ9" target=3D"_blank"= style=3D"display: inline-block; padding: 12px 25px; font-family: 'Inter= ', sans-serif; color: #ffffff; font-size: 14px; letter-spacing: 0.025em;= text-decoration: none; border-radius: 3px; line-height: 16px; mso-line-= height-rule: at-least; word-break: break-all; min-width: 70px; font-weig= ht: normal; font-style: normal;" data-link-id=3D"113888154457474512"> <div>Let's take it up a notch!<div></div= ></div> </a> </th> </tr> </table> <!--<![endif]--> <!-- Desktop button end --> </td> </tr> </table> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-24 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; min-width: 640px; ; =20 "> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td> =20 <table width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"= 0"> <tr> <td class=3D"row" style=3D"padding: 0 50px;" align=3D"center"> <table role=3D"presentation" cellpadding=3D"0" cellspacing=3D= "0" border=3D"0" align=3D"center" width=3D"100%"> <tr> <td height=3D"1" style=3D"border-top: 1px solid #EAE= CED; line-height: 1px;"></td> </tr> </table> </td> </tr> </table> =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-26 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D"color: #767C87; width: 640px; min-width: = 640px;"> <tr> <td class=3D"ml-default-border container" height= =3D"20" style=3D"line-height: 20px; min-width: 640px;"></td> </tr> <tr> <td class=3D"row mobile-center" align=3D"center"= style=3D"padding: 0 50px;"> =20 =20 <table class=3D"ml-26 wrapper" border=3D"0" cellspacing=3D"0" cellpa= dding=3D"0" style=3D"color: #767C87;"> <tr> <td class=3D"mobile-center" align=3D"center"> <img src=3D"https://storage.mlcdn.com/account_image/2/9F= CFSE9W3Gdm8lolmwgd64UVG8poBsX5qg3EyuQ1.png" border=3D"0" alt width=3D"80= " class=3D"avatar" style=3D"display: inline-block; max-width: 80px; bord= er-radius: 80px;"> </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"></td> </tr> <tr> <td class=3D"mobile-center" align=3D"center"> <p style=3D"font-family: 'Inter', sans-serif; color: #76= 7C87; font-size: 16px; line-height: 150%; margin-top: 0; margin-bottom: = 0;">Have a Lite day!</p> </td> </tr> </table> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"20" style=3D"line-height: 20px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-28 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D"color: #767C87; width: 640px; min-width: = 640px;"> =20 <tr> <td class=3D"row mobile-center" align=3D"center"= style=3D"padding: 0 50px;"> =20 =20 <table class=3D"ml-28 wrapper" width=3D"100%" border=3D"0" cellspaci= ng=3D"0" cellpadding=3D"0" style=3D"color: #767C87; text-align: center;"= > =20 =20 <tr> <td class=3D"mobile-center" style=3D"line-height: 0;"> <img src=3D"https://storage.mlcdn.com/account_image/2/Qf= mzoCep3SCXHcQFACfjUDLph5dyMfMTITpgcFns.png" ng-src=3D"https://storage.ml= cdn.com/account_image/2/QfmzoCep3SCXHcQFACfjUDLph5dyMfMTITpgcFns.png" bo= rder=3D"0" alt width=3D"110" class=3D"signature" style=3D"display: inlin= e-block; max-width: 110px;"> </td> </tr> </table> =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 =20 </td> </tr> <tr> <td height=3D"40" style=3D"line-height: 40px;"><= /td> </tr> </table> =20 =20 =20 =20 =20 </td> </tr> </table> <!-- --> =20 =20 <!-- --> <table class=3D"ml-default" width=3D"100%" bgcolor align=3D"center" bord= er=3D"0" cellspacing=3D"0" cellpadding=3D"0"> <tr> <td style> =20 =20 =20 =20 =20 <table class=3D"container ml-30 ml-default-border" width= =3D"640" bgcolor=3D"#ffffff" align=3D"center" border=3D"0" cellspacing=3D= "0" cellpadding=3D"0" style=3D" width: 640px; 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